Webinar Programme

Find out about and register for the Qbase webinar programme and, improve your knowledge by browsing our library of past webinars

Webinar Programme

Achieving Data Driven Marketing Objectives with Self-Service Analytics

Date: 15/09/2016
Time: 1:00pm-2:00pm

Implementing data driven marketing techniques and methodologies is the dream of many advanced, forward thinking marketing pioneers. Attempting to tackle big data sets to perform sophisticated analyses that power data driven marketing can be very daunting. But why are so many businesses investing in data driven marketing? What is it they are trying to achieve?

In this webinar we will discuss the reasons why organisations see data driven marketing as the future for their businesses. We will examine what they are using it to achieve and how they are achieving it. In addition we will look at what companies need to successfully implement data driven marketing techniques and methodologies for their businesses and, discuss real-world examples of organisations who have done it.

The session will be hosted by John Sweeney, Sales and Marketing Director at Qbase, with panelists including Francesca Hose-Berte, Business Development and Marketing Consultant at Apteco, and Rob Jones, Head of Delivery at Qbase, who will field questions and share their knowledge and expertise with attendees.

Register Your Free Place Today

Previous Webinars

An Overview: Home Shopping Market Intelligence Report

Date: 13/07/2016
Time: 1:00pm-2:00pm

Using transactional data shared by over 500 UK retail brands, the 2016 Home Shopping Trends Report created by Epsilon Abacus gives a comprehensive view of consumer spending patterns across the multi-channel retail sector in 2015 compared to prior year.

The headlines of the 2016 report revealed a year-on-year revenue growth of 11.9% and a 3% increase in average order values. The report breaks the analysis down into 6 macro categories, some of which will be looked at in detail in this webinar.

The session will be hosted by Rob Jones, Head of Delivery at Qbase, with guest speakers Lara Bonney, Country Director at Epsilon Abacus, and Michele Masnaghetti, Strategic Services Director at Epsilon Abacus, who will talk us through the report, it’s category findings and share their knowledge and expertise with attendees.


Be a Next Best Action Hero

Date: 02/06/2016
Time: 1:00pm-2:00pm

In this webinar we will look at how Next Best Action is revolutionising personalisation in campaign communications and helping marketers automate customer journeys.

We will also uncover the data you need and review the insight and technology required to make it a success.

After attending the webinar you will have gained a deeper understanding of what Next Best Action is and how it can drive value for your business and your customer relationships.

You will learn how to develop more advanced Next Best Action techniques by investigating the technology, data and insight requirements that drive it.

Finally, you will see how Next Best Action can significantly drive down marketing investment costs, all whilst increasing customer campaign engagement and conversion.


Online, Social and Offline Integration

Date: 12/05/2016
Time: 1:00pm-2:00pm

In this webinar will focus on data capture to enable true omni-channel marketing and how to integrate sources of online, social and offline data into a single view.

We will show you how a more complete data set can help you and your business anticipate customer needs and demand with greater accuracy and, how this will transform your business.

If you attend this webinar you will understand how to create a comprehensive and fully integrated single view of your customers and their behavioural data.

You will also learn how to use this single view to gain powerful insights into how customer behaviour effects how, when and what they buy.

Finally, you will see how integrating online, social and offline data can improve customer relationships, loyalty and brand engagement.


Building An SCV With Online & Offline Data

Date: 10/03/2016
Time: 1:00pm-2:00pm

Most Single Customer Views (SCV) contain offline data, perhaps with some email history or online data for web-centric businesses, but they very rarely contain both. Integrating online visitor level data with traditional offline data can be extremely challenging. But for those organisations who are able to achieve this, they open the door to a world of new opportunities that enable them to deliver greater, more personalised browsing experiences and one-to-one communications. Intriguingly, it also creates some new digital insight variables, which drive increases in both online and offline ROI.

In this presentation you will discover some of the technologies and techniques that can now be employed to bring your customer’s online visitor level data together with their offline data. We will consider options for introducing social media data and how you can manage all this data in a scalable Single Customer View (SCV), including options for coordinating your customer preference management. Finally, we will point you in the right direction for how you can leverage this information through insight led marketing communications and customer journeys.

The session will be hosted by Ian Johnstone, CEO, and Rob Jones, Director at Qbase, who will guide you through the presentation, fielding your questions and sharing their expertise.


Top 5 Predictions for Predictive Analytics in 2016

Date: 21/01/2016
Time: 10:00am-11:00am

What better way to start the New Year than with our free webinar, ‘The Top 5 Predictions for Predictive Analytics in 2016’.

In this webinar we will look at the emerging concepts within Predictive Analytics and explore their real-world marketing applications. We will discuss how marketers, data analysts and other data driven professionals can achieve pole position in the marketplace by maximising business performance with cutting edge ideas, concepts and methodologies.

The 30 minute session will be hosted by Rob Jones, Director at Qbase, with panelists including Francesca Hose-Berté, Marketing Consultant at Apteco and Paresh Patel, Business Insight Director at Qbase, who will be providing their expert opinions on what’s next in Predictive Analytics.

If you are a marketing, data or analytics professional this is a must attend event that should not be missed.


Centralising Your Data in a Single CRM System to Enable Marketing Automation

Date: 13/10/2015
Time: 1:00pm-2:00pm

Marketing technology offers new possibilities for delivering personalised, automated experiences across on and offline channels. However, before this begins the first great challenge for marketers and IT professionals is to transfer data from disparate legacy systems into new CRM tools capable of enabling automated marketing campaigns.

In this webinar we will look at the process for migrating a wide range of fragmented data sources into a CRM system. We will look at landscape analysis, data quality rules, data aggregation and transformation, ongoing master data management challenges and the importance of all this for businesses and organisations striving for highly personalised, automated marketing campaigns.

The session will be hosted by Rob Jones, Director at Qbase, with panelists including Holly Gage, Marketing Services Director at Bluewolf, Nick Kelly, Technical Solutions Director at Qbase, and Delia Stuber, Senior Database Support Officer at Great Ormond Street Hospital Children’s Charity, fielding questions and sharing their expertise with hints, tips and golden rules for delegates.