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Drive Your Personalisation Strategy With Our Next Best Action Whitepaper

When it comes to enhancing customer experience, personalisation is everything. Your customers now demand more choice, across more channels and all delivered with a personal touch. Mass mail order based on generic segmentation is becoming increasingly more expensive, and retailers...

Marketing Article
Marketing Datafication

Marketing datafication is about the increasing influence that data collected about individuals now has on all marketing processes. In fact, marketing data is often the sole deciding factor in to market or not to market to someone. In the online...