Marketing Guide
How to Get the Most Out of Behavioural Targeting

By Robin Cronan, 6th July 2015 Competition for share of mind is more fierce now that at any previous time in history. Marketers need to create innovative and effective marketing strategies to beat all other competition for their share of...

Marketing Article
Using Behavioural Data

By Robin Cronan, 1st July 2015 Marketing Datafication No.2 looks at behavioural data and how it can be used to improve targeting, message personalisation and customer experience and engagement. Let us start at the beginning and ask, ‘what is behavioural...