By Robin Cronan, 17th June 2014
At the 2014 annual Insight in Fundraising Awards, organised by the Institute of Fundraising, Jack Harrold wins the Rising Star Silver Award.
Nominated by the Alzheimer’s Society for his dedication, commitment, enthusiasm and ability to take on new projects and deliver clear and actionable insight, Jack Harrold was awarded silver at the Insight in Fundraising Awards, picking up his prize in the Rising Star category.
Picking up the award Jack said: “I am absolutely delighted to win this award, it’s a very proud moment for me, but it truly wouldn’t have been possible without the help and support of the team at Qbase. I’d also like to say a big thank you to Helen and Anita at the Alzheimer’s Society for nominating me this year.”
At the age of 20, Jack is proving to be one of the most exciting analyst prospects in the sector and an inspiration to all of us. His absolute determination to get things right, constant questioning and honesty have ensured the success of key projects for Alzheimer’s Society, allowing the organisation to base key decisions about its fundraising mix and fundraising strategy on robust, well thought out and well-tested analysis.
“We are delighted that Jack won Silver for the Rising Star Award. Jack absolutely deserves it and his determination, proactivity and attention to detail have ensured the success of LTV, which has had a significant impact on our fundraising and the way to talk to our supporters. We couldn’t have done it without him”, commented Helen Jackson, Customer Experience Manager at Alzheimer’s Society.
The Alzheimer’s Society has been working with Qbase for over 4 years. Jack joined its talented team in 2012, aged 19, having completed ‘A’ Levels in ICT, Maths and Further Maths and, having been with Qbase for only a few weeks, was tasked with building a Life Time Value Model for Alzheimer’s Society to determine data capture requirements, data definitions, what the final dashboard report would look like and how fundraisers would use this report.
Furthermore, Jack was the main point of contact for all technical queries relating to the LTV build. To support this, Jack has to grasp the fundamentals of fundraising within a matter of weeks and build up a detailed knowledge of business rules and data structures, having had no prior experience of fundraising and having worked as an analyst for a relatively short time.
Following on from the development of LTV analysis, Jack went on to develop product profiles to understand the significant factors for people converting to different fundraising products, and the sequence of communications increasing the likelihood of conversion. This second key project enabled the Alzheimer’s Society to review and test new supporter journeys, support increasing retention rates and grow regular giving – one of the strands of its fundraising strategy. Again, Jack’s thoroughness and intuition ensured the success of the project to date, as well as his ability to translate complex analysis into something meaningful. He has also been responsible for training new members of the Qbase Team to support this project.
Jack is highly regarded by the Customer Experience team at Alzheimer’s Society and is considered the unofficial fifth member of the Customer Experience Team. He is the first person the analysts turn to for FastStats and analysis advice. Jack’s work with the Alzheimer’s Society on complex Lifetime Value Analysis and profiling projects, projects which will impact significantly on its fundraising performance, prove he is an outstanding individual who will not only make a significant impact within the data science field, but also to the lives of people affected by dementia.