Managing your data can seem like a daunting task. Especially when it involves cleaning up a data catastrophe that’s been years in the making. But there’s simply no getting away from it. It is well known that the consequences of bad quality data can end up having a significant impact on your business.
Is all your CRM data sitting in MS Dynamics? It could be costing you Do you know where your customer data is stored? In all likelihood, it’s probably in your Dynamics 365 CRM platform because that’s the way it was...
Understanding your customer's needs and how they want to communicate with you is key to a successful marketing campaign. But, with huge volumes of data from multiple sources flooding your organisation every day, making sense of it can be a challenge. This is where Modern Data Warehouses (MDW) can help in marketing.
As Apteco’s longest-standing partner and proud ‘partner of the year’, we know a thing or two about successful FastStats implementations. And, unlike many other software implementations, it doesn’t require as many skills and resources as you might think. Here are our top tips for a hassle-free adoption.
If you’re a busy marketing manager, then you probably know first-hand how producing monthly stakeholder reports can become a huge drain on your time.
If you're not already using marketing automation of some sort, you should be. And here's why. As customers in 2021, we expect brands to deliver seamless customer experiences across the different channels we use.
What happens when data migration goes wrong? We’ve recently seen some very large-scale failures that should act as a warning for any company planning to move data. Only last year TSB customers were locked out of their accounts due to the unsuccessful migration of customer data. The ramifications are still being felt.
The secret to successful marketing communication lies in your ability to deliver the right message, to the right customer, at the right time. Marketing with data segmentation should always be one of the first considerations for any marketer, CRM manager, database manager or any other business decision-maker.
Data analytics is not always something you would associate with creating a marketing strategy. The hard evidence of data somehow clashes with the idea of marketing creativity. But, if you’re not using data to underpin your marketing, you might want to think again.