What is the secret to better customer engagement? One of the most important steps is, in fact, unlocking the potential in your data.
These days it’s all about customer-centricity. Businesses focused on what more can we do for customer’s, not what more can we get from them, are seeing the best results.
Not only in terms of engagement and response rates but with long-term customer loyalty and lifetime value.
Connecting on and offline data is the key to creating a more personal customer journey. We help you combine traditional off-line transactional data with all of your digital sources. From web to social media, it opens up huge opportunities to create a customer-centric, omnichannel experience.
Our resident data tech solutions expert, Rob Jones, will be sharing his practical tips during a masterclass at 3:30 pm in the B2C Theatre at Marketing Expo (MTEX) on 21 March 2018.
More about the Data Management Masterclass
Above all, we can cover the technologies worth investigating, to real-life case studies and GDPR compliance. Moreover, Rob will cover the key steps to get you going with marketing integration and automation.
The Qbase team will also be sharing the latest marketing data solutions at stand 314 in the MTEX hall throughout the two-day event.
The Marketing Tech Expo (MTEX) 2018 schedule lays out below…
- 21-22 March 2018, ExCel London
- Qbase Data Masterclass: 3:30pm, 21 March 2018 (B2C Hall)
- Qbase stand 314 (MTEX Hall), 21-22 March 2018