Qbase spearheads leading data benchmarking study for charity sector

Optimal data is critical to a charity’s ability to increase fundraising campaign results. Without data-driven insight, it becomes impossible to drive meaningful, timely and relevant engagement across supporter relationships.

Qbase works with a number of leading not for profit organisations across the world. One of the most common themes we see within the sector is a desire to understand how the data is performing and how it fares against other organisations in the field.

Our Context benchmarking report is a leading initiative in the not for profit sector. Charities participating in the project gain unprecedented insight into their data and a clear view of how they benchmark against their peer charities.

From understanding how active the database is, supporter communication channels available and gift aid penetration, to conversion rates and the impact of seasonality, our Context report leaves no stone unturned.

We will be presenting the findings of our 2017 Context report, which has been running over the last year and is now concluded, during Insight SIG’s Annual Conference Science of Engagement on 27 November 2017. We are inviting anyone interested in finding out more to come along to the event.

After the event, we will be providing consultancy sessions individually with the charities involved in the project who will each receive their own personalised report from the study.

We will also be hosting a feedback session, whereby those previously involved in the study and those interested in participating in future Context benchmarking projects, can suggest additional KPIs or data for possible inclusion for 2018.

If you would like to find out more about attending the conference or how your charity can get involved in the 2018 Context project, please get in touch, info@qbase.net

The event details

When: Monday 27 November 2017

Where: The Cavendish Conference Centre, London

Time: 9:00am – 5:00pm. The Qbase team will be presenting from 10.30am – 11.10am