Qbase have been shortlisted for the Best Use of Technology, for our work with the RNLI, and Consultancy of the Year at this year’s Charity Times Awards, which is due to take place in October 2014.
Best Use of Technology
The Best Use of Technology category is awarded to a charity which has demonstrated an innovative and effective use of technology in any area of its operations.
Working with the RNLI, we submitted our entry for the data analysis and segmentation work we undertook with FastStats.
The RNLI wanted to change the focus of their fundraising to place the supporter at the heart of their activities. Shifting control of the supporters’ relationship away from individual teams and placing it in the hands of the supporter was key to achieving success.
By putting the supporter in control of their relationship with the RNLI, levels of engagement and response could be improved with carefully engineered marketing messages specifically targeted and personalised to the individual supporter.
The new segmentation approach, developed using FastStats, became central to changes in the organisation’s approach to fundraising and helped support the RNLI to deliver a phenomenal 53.3% increase in donations and response rates of 9.28%.
As a result of this work, the RNLI has now completed a restructure of the fundraising, research, data and marketing teams. This new structure looks at facilitating a supporter journey rather than forcing a supporter down a particular path.
As a result of the work carried out by Qbase the RNLI found that locked inside its existing data was the information they needed to ensure maximisation of direct marketing ROI. By innovatively using a range of technology solutions this insight was unlocked and the RNLI were able to cut direct marketing costs whilst increasing donations, and successfully restructured their organisation to leverage greater value from their new competitive advantage.
Consultancy of the Year
We have also been shortlisted for Consultancy of the Year. The winning organisation will be judged on their ability to demonstrate a real commitment to the sector and sector organisations.
Our submission focused on our work delivering marketing intelligence and technology solutions to the charity sector, working for organisations like Help for Heroes, Barnardo’s, Macmillan Cancer Support, Breakthrough Breast Cancer, NSPCC, Alzheimer’s Society, Age UK, Diabetes UK, Comic Relief, RSPCA, The Stoke Association, RNLI and others.
We also included an overview of our annual TRIBES event in London. Many of the charities who have implemented the methodologies, techniques and technologies covered in our TRIBES Forums have significantly driven down costs and increased revenues.
In October both Rob Jones and Mark Robinson will be hosting a number of high profile guests at the prestigious Charity Times Awards in London. We wish them the best of luck and hope they are able to bring home both awards for Qbase and the people who have helped make all this possible.