As marketing continues to evolve it has become increasing clear that it cannot be all things to all people. Adopting a CDP to govern data whilst ensuring the customer experience is personalised will keep your business competitive in an otherwise crowded market.
The deal includes the acquisition of Qbase’s client base, contracts, employees and assets. It will continue to operate from its head office in Warrington.
If there is anyone from Under Armour reading, then please do get in touch as I would love to be part of a focus group (for free stuff!) and offer my advice and opinion and I'd also like to help improve your data strategy.
Not for the first time, Qbase was shortlisted for 'Supplier of the Year' at the Institute of Fundraising Insight Awards. The ceremony took place on 20 June 2018 at the Royal Institute of British Architects in London.
"Throughout our journey, Paresh, Simon, Neil and the rest of the team at Qbase have been a pleasure to work with, providing reliable support when required and offering invaluable expertise and advice."
For all that to become possible, the Club knew that data-driven insight was critical in helping them get business decisions right and called on Qbase, Apteco’s top-performing partner, to help.
From the technologies worth investigating, to real-life case studies and GDPR compliance, Rob will cover the key steps to get you started with the integration and automation of your marketing.
"Congratulations to our 2017 winners! Qbase have delivered exceptional engagement scores over the past 12 months. And we have contributed to the commercial success of both their organisation and Apteco. We are not your average software vendor and are only able to be successful through collaborative partnerships."
For the purposes of accuracy and fairness, Qbase samples anonymise and removes outliers from results to ensure KPIs shared are not dwarfed by larger charities or skewed by large donations.