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How a single view of the supporter can help fundraising performance

In a previous role, I was leading a commercial marketing function running lots of regular campaigns but I didn’t have control of our most important marketing asset, the data. One week, looking to run a segment-specific emailer, the numbers I...

News
Qbase become Talend partner specialising in GDPR

Press Release: Qbase, a UK marketing data management and insight specialist today announce they have become a partner for Talend, a leader in Cloud and big data integration software. Qbase has been specifically appointed as a Talend Partner with a...

Marketing Article
Landscape Analysis of Data Assets and Data Processes

In the past 6 months, we’ve seen an explosion in the number of people asking us to conduct Landscape Analysis on their data assets and data processes. If you’ve heard people mention Landscape Analysis but have never really been sure...

Marketing Article
What Should Charity Leaders Do To Offset 200m of Lost EU Funding?

The Charity Times reported in June that charity leaders across the UK were seeking urgent meetings with government and ‘Leave’ campaigners to discuss what will happen to the £200 million a year the sector receives from the European Union, now...

Webinar
Free Webinar: Home Shopping Market Intelligence Report

Using transactional data shared by over 500 UK retail brands, the 2016 Home Shopping Trends Report created by Epsilon Abacus gives a comprehensive view of consumer spending patterns across the multi-channel retail sector in 2015 compared to prior year. The...

Marketing Article
Drive Your Personalisation Strategy With Our Next Best Action Whitepaper

When it comes to enhancing customer experience, personalisation is everything. Your customers now demand more choice, across more channels and all delivered with a personal touch. Mass mail order based on generic segmentation is becoming increasingly more expensive, and retailers...

Marketing Article
Qbase Increase Number of Accredited Apteco Trainers

Qbase’s Business Insight team, which provides cutting-edge customer insight and analysis solutions for a wide range of businesses and sectors, have increased their number of fully accredited Apteco trainers. This means Qbase has even more highly skilled and advanced specialists...

News
Qbase Win Institute of Fundraising Supplier of the Year Award

At last night’s Insight in Fundraising Awards 2016, Qbase beat off strong competition from a number of very talented and experienced organisations to win the Institute of Fundraising’s Supplier of the Year accolade. The award is won by a marketing...

Webinar
Free Webinar: Be a Next Best Action Hero

In this webinar, we looked at how Next Best Action is revolutionising personalisation in campaign communications and helping marketers automate customer journeys. We uncovered the data you need and review the insight and technology required to make it a success....