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Seizing opportunities for women in data

We sat down with Qbase Operations Director, Tracy Barker, to discuss her journey into data and how the industry can work towards striking a better gender balance.

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WHITEPAPER: Modern Data Warehouse: why marketers need one

Modern Data Warehouses (MDW) have been around for years, but they have not always been very accessible. In the past, data warehouses tended to be highly technical and only seen as an operational tool. Because of this, you usually needed a data scientist or someone with technical skills to develop, implement and then manage it. 

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AI and Machine Learning in Database Marketing

I see the use of AI and ML only making my job more interesting and saving me time. It is helping me surface insights quicker and take action by suggesting what to do next.

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Qbase named Apteco ‘partner of the year’ for the third time

20th November 2020: Qbase, one the UK’s leading marketing data services providers, has been named as Apteco Partner of the year 2020. The award was made in recognition of Qbase’s outstanding contribution to Apteco’s business as measured across 10 different factors.

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Covid-19 web message

At Qbase, we appreciate the current Covid-19 pandemic impacts both UK and global individuals and organisations. Therefore, our Covid-19 web message is one of meeting the challenges head-on. If you have any questions about our response to the pandemic or how we might be able to help, please don’t hesitate to get in touch. 

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INFOGRAPHIC: How to plan an effective data migration

Ready to move on to the test and deliver stages of your migration? Take a look at our handy blog to learn about the next steps. Or, for more depth and insight on the process, download your free copy of our data migrations whitepaper.

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Planning a successful data migration – part two

If you’re reading this blog with the view to carry out the ‘test’ and deliver’ stages of your data migration, you should have already completed the ‘discover’ and ‘design’ stages detailed in part one of this blog. Part two will focus on the thorough testing procedures that need to be carried out right up to your ‘go live’ date. You’re nearly there!

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Planning a successful data migration – part one

Applying best practice is critical. Our recommended approach to data migration is a simplification of the Johnny Morris model, which is split into four different stages; discover, design, test and deliver. In this blog, we’ll take a look at how to get the first two stages right. 

Whitepaper
WHITEPAPER: A guide for data migration success

Did you know that according to Experian, due to issues with data migration, only 46% of all new database implementation are delivered on time? Or that an incredible 74% of projects go over budget?