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The common mistakes of data migration

It would be great to say that the case of TSB is a one-off, but that’s not our experience. And, with new technologies pushing more corporations than ever before to move data from one platform to another, the risk of error is increasing. 63% of data migration projects we have been engaged with over the past five years have all been due to a failed implementation; compared to only 27% of cases where we have been involved in the initial planning process. This suggests that roughly three out of four companies fail due to poor planning.

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AI and Machine Learning in Database Marketing

I see the use of AI and ML only making my job more interesting and saving me time. It is helping me surface insights quicker and take action by suggesting what to do next.

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Qbase named Apteco ‘partner of the year’ for the third time

20th November 2020: Qbase, one the UK’s leading marketing data services providers, has been named as Apteco Partner of the year 2020. The award was made in recognition of Qbase’s outstanding contribution to Apteco’s business as measured across 10 different factors.

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Covid-19 web message

At Qbase, we appreciate the current Covid-19 pandemic impacts both UK and global individuals and organisations. Therefore, our Covid-19 web message is one of meeting the challenges head-on. If you have any questions about our response to the pandemic or how we might be able to help, please don’t hesitate to get in touch. 

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INFOGRAPHIC: How to plan an effective data migration

Ready to move on to the test and deliver stages of your migration? Take a look at our handy blog to learn about the next steps. Or, for more depth and insight on the process, download your free copy of our data migrations whitepaper.

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Planning a successful data migration – part two

If you’re reading this blog with the view to carry out the ‘test’ and deliver’ stages of your data migration, you should have already completed the ‘discover’ and ‘design’ stages detailed in part one of this blog. Part two will focus on the thorough testing procedures that need to be carried out right up to your ‘go live’ date. You’re nearly there!

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Planning a successful data migration – part one

Applying best practice is critical. Our recommended approach to data migration is a simplification of the Johnny Morris model, which is split into four different stages; discover, design, test and deliver. In this blog, we’ll take a look at how to get the first two stages right. 

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What does the future hold for CDP technology?

As marketing continues to evolve it has become increasing clear that it cannot be all things to all people. Adopting a CDP to govern data whilst ensuring the customer experience is personalised will keep your business competitive in an otherwise crowded market.

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Qbase targets 20% growth after a management buyout

The deal includes the acquisition of Qbase’s client base, contracts, employees and assets. It will continue to operate from its head office in Warrington.

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