What happens when data migration goes wrong? We’ve recently seen some very large-scale failures that should act as a warning for any company planning to move data. It was only last year when TSB customers were locked out of their...
If you’re reading this blog with the view to carry out the ‘test’ and deliver’ stages of your data migration, you should have already completed the ‘discover’ and ‘design’ stages detailed in part one of this blog. Part two will focus on...
Careful and considered planning is key to achieving a successful data migration but is often neglected. If you look at all the data migration projects we have been engaged in over the past five years, in 63% of cases we...
Customer data is being generated faster than ever before, so it should come as no surprise to learn that 64% of marketers agree that data-driven marketing is crucial to business success in this hyper-competitive global economy. However, managing all this...
PRESS RELEASE: 23 December 2019: Qbase, one the UK’s leading marketing data services providers, has completed a management buyout (MBO) to support the company’s target of 20-25% growth next year. Established in 1990, Qbase Data Services provides data management services...
I have been very active all my life. I played football and rugby to a good standard in my earlier days and to an extent now. Over this time I have also developed an enjoyable relationship with the gym....
Not for the first time, Qbase was shortlisted for ‘Supplier of the Year’ at the Institute of Fundraising Insight Awards. The ceremony took place on 20 June 2018 at the Royal Institute of British Architects in London. After receiving two...
Qbase has collaborated with Everton Football Club for a number of years and we recently helped them to implement a tailored FastStats system. It enabled them to win the hearts and minds of their fans and execute one of their...
Our client Everton Football Club, is one of a growing number of businesses placing data-driven insight at the heart of their organisation. For the 2017/2018 season, they set out to secure record retention of Season Ticket holders. This was no...