Join us on 10th June to hear 7 top tips to improve your marketing using data, from industry experts Paresh Patel, Matt Porter and James Alty.
The marketing approach to customer service has evolved enormously over the past decade and data has been responsible for most of the giant leap forward. Customer data platforms and CRM (customer relationship management) systems have helped businesses take a data driven approach to attracting and retaining customers. But challenges to delivering great customer service remain.
In today’s competitive landscape, business intelligence (BI) can be invaluable in delivering better business insights and helping you to make informed, data-driven decisions. So valuable is BI that Gartner predicts the industry will grow to $29.48 billion by 2022. This whitepaper explores how to use BI to improve your customer experience. With a focus on the software Sisense, it includes six real life examples of how your data could be the key to improving your customer experience.
Once you've identified a need to enlist the help of a data specialist, how do you choose? Qbase offers insight in 6 steps to helping you choose the right one for you.
We recently worked with Parkinson’s UK to improve their data quality and help inform the data architecture. The first thing we did was to conduct a landscape analysis - a rigorous process of data analysis and documentation. The landscape analysis played a vital role in helping the charity look at the current state of data quality. As well as looking at the data itself, the landscape analysis looked at data processes, integrations, and platforms used.
We sat down with Qbase Operations Director, Tracy Barker, to discuss her journey into data and how the industry can work towards striking a better gender balance.
Modern Data Warehouses (MDW) have been around for years, but they have not always been very accessible. In the past, data warehouses tended to be highly technical and only seen as an operational tool. Because of this, you usually needed a data scientist or someone with technical skills to develop, implement and then manage it.
I see the use of AI and ML only making my job more interesting and saving me time. It is helping me surface insights quicker and take action by suggesting what to do next.
20th November 2020: Qbase, one the UK’s leading marketing data services providers, has been named as Apteco Partner of the year 2020. The award was made in recognition of Qbase’s outstanding contribution to Apteco’s business as measured across 10 different factors.