What an Integrated Future with Data Warehousing in Cloud Services Means For You
In today’s data landscape, companies are increasingly looking to control and maximise the value of their data. Data storage can have a huge impact on this. A data warehouse can act as a central hub for business data, connected to all other tools and applications. The common end goal is a data infrastructure that matches up with your business ecosystem – but time and again businesses are unsure of how to get there.
Traditional Data Storage
Traditionally, businesses held data in silos. This has meant business ecosystems were tightly locked and disparate, with no single source of truth to extract data from. In order to access data, business workers relied on the expertise of the IT department. There was no room for integrations and no flexibility for increased access to data across the wider business teams. It was also considerably time-consuming for non-technical staff, having to spend hours, if not days, creating complex excel spreadsheets.
The Data Revolution
But the way that we use data has evolved since then. Gone are the days of IT teams having sole access to reports and analytics. The move towards digital transformation created a data revolution, one that sees data collated and analysed, with insights fed through a range of teams – be it sales, finance, HR, marketing or customer service. More than ever before, businesses want control of their data; where it comes from and how it’s processed and stored.
Introducing the Data Warehouse
The onset of data warehousing enabled us to make more informed strategic business decisions through BI. It’s also significantly improved marketing orchestration through access to analytics. Both of these areas are adding real value to businesses and their customers, whilst providing efficiencies and reducing wastage in marketing campaigns.
Data flexibility is now a key priority and if you want your business to stay on top, you will need to leverage the benefits of data warehousing in the cloud. You will find there are even greater efficiencies and cost savings from the pricing model of cloud infrastructure services (IAAS). This is a service for which you only pay for what you use, allowing you to easily scale up and down to match your business needs without the need for capital expenditure.
What are the benefits of data warehousing in Cloud Services?
Data warehouses are programmed to apply a uniform format to all collected data. This makes it easier for you to analyse and share insights with your colleagues around the globe. Standardised data from different sources also reduces the risk of error in interpretation and improves overall accuracy.
Increased Business Efficiency
Data warehousing improves the speed and efficiency of accessing different data sets. It makes it easier for you to derive insights that will guide the business and marketing strategies that set you apart from your competitors.
Evidenced Strategic Decisions
Successful business leaders develop data-driven strategies and rarely make decisions without consulting the facts. Access to a single source of truth that is rich with accurate data allows you to make evidence-based decisions. What’s more, every time you learn something new – say from a marketing campaign – this information is fed back into the warehouse, allowing you to take this into consideration.
Improved Bottom Line
A data warehouse allows you to quickly access your organisation’s historical activities. This means you can evaluate initiatives that have been successful — or unsuccessful — in the past. You can see where to adjust your strategy to decrease costs, maximise efficiency and increase sales. Ultimately, you can improve your bottom line!
Data warehousing and big data analytics, combined with IaaS, provides a cost-effective way of gaining the necessary compute and processing power to meet your changing needs.
Microsoft Azure cloud services offer the flexibility you need for a modern data warehouse by using tools such as Azure Synapse Analytics. Synapse Analytics brings together data integration, enterprise data warehousing, and big data analytics. At Qbase, we are a Microsoft Azure Gold Partner and have years of experience in helping our customers select and deploy Azure products in a way that is tailored to meeting their goals.
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