Most Single Customer Views (SCV) contain offline data, perhaps with some email history or online data for web-centric businesses. But they very rarely contain both.
Integrating online visitor-level data with traditional offline data can be extremely challenging. But for those organisations who do happen to achieve this, they open the door to a world of new opportunities. Opportunities that enable them to deliver greater browsing experiences and one-to-one communications. Intriguingly, it also creates some new digital insight variables, which drive increases in both online and offline ROI.
New webinar: Drive Online & Offline ROI Through Data Integration
We’ll then consider options for introducing social media data. In addition, you’ll discover how you can manage all this data in a scalable Single Customer View (SCV). For the record, this can include options for coordinating your customer preference management.
Finally, we will point you in the right direction for how you can leverage this information through insight-led marketing communications and customer journeys.
Listen below to the webinar
The session is hosted by Ian Johnstone, CEO, and Rob Jones, Director at Qbase. If you would like to know more about any of the topics we discuss, please feel free to contact us and we will be happy to help you.