Accurate Data Cleaning
Data cleansing or cleaning is crucial to the success of your direct marketing efforts. The most successful companies utilising direct marketing regularly perform cleaning activities on their database of business or consumer records.
Keeping your data accurate and up-to-date means you will get improved responses from campaigns whilst saving you money by removing duplicate records and repairing incomplete ones.
Our on-line data cleansing service lets you choose any of the following data cleaning functions:
Clean, repair and precisely format addresses
including matching addresses against Royal Mail’s Postal Address Format (PAF) that will increase the fulfilment of your mailings and dramatically improve matches against rented lists.
Getting a customer’s name right will make a dramatic difference to response rates. Clean, format and correct
spelling mistakes in customer or contact names.
Don’t send marketing materials to the same person multiple times, it costs you money and looks unprofessional. Our advanced dedupe
service will find the maximum number of matches possible in your existing data.
Are your phone numbers formatted correctly? If they aren’t you could waste valuable telesales and telemarketing time and resources and customers may not be included in your entire end-to-end campaign.
Ensure all your customer e-mails are formatted properly and common e-mail provider addresses are spelt correctly.
Remove all unusable records, reduce your marketing spend and identify and remove offensive records you would never want sending to any customer.
Check addresses against the companies house records and remove companies who have ceased trading from your marketing activities.
If your database contains records from countries other than the UK, but you aren’t sure which, we can identify these and assign the correct country to the record.
The Qbase DataCleanse on-line bureau service is a simple, low cost way to clean your data. Click here to access this service.