Apteco

Convert customer-lead
data into
actionable insights

Apteco Marketing Suite empowers you to convert customer-led data into actionable insights to execute and manage successful campaigns. It’s built for marketers who want to access and work with data without the need of heavy IT involvement. The very simple to use drag and drop functionality builds campaigns and insight with speed and ease.

Qbase are an Apteco Premium Partner and a centre of excellence for FastStats. We have years of experience designing, building and deploying systems, and won the Apteco’s Partner of the Year award in 2017 and 2018.

Paramount to our success is providing best practice guidance and nurturing the best talent to provide exceptional service and knowledge.

Audience Building

You can create, check and export your audience selections quickly and easily with the drag and drop functionality. Apteco FastStats allows you to interrogate large datasets to build your audience selections in seconds and ensures you can react and respond quickly.

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Targeting and data mining

Understanding your data and getting the right audience is critical to be effective in your campaigns. Apteco FastStats allows deep dive into your data to find your top customers, find those in a select area or identify trends.

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Customer Journeys and Automation

Once you have worked out who to target and derived your audience selections, now is the time to build timely, relevant and engaging customer journeys. The right message, time and channel can make all the difference with your customers. Peoplestage will let you build journeys and set them to trigger at appropriate times through your channels.

Personalisation

Your customers now put a huge amount of importance on the personalised experiences they have with you. Apteco FastStats can provide the right content, build segments and create thousands of different audience messages using your customer data.

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Modelling and Analytics

There are various models that can benefit you in your activities. These and many more models can be built into your FastStats system using codes such as “R” or “python” to give you an advanced data mining tool.

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Reporting

You can create interactive, online marketing dashboard with the Orbit feature of Apteco Marketing Suite. Easily allowing you to share key intelligence with others. A greater depth of visualisations are available and all now complete with drill down layers and available across multiple devices.

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Training

We have a thorough training program which will guide you and your teams from basic to advanced users. One of the best ways to learn is through the use of your own data and exploring your specific use cases, we can create bespoke training packages to help you along the way. Qbase were the first company to have accredited trainers and can call on Apteco Marketing Suite experts to help your teams with any query.

Support

You are never left alone with a FastStats system, Qbase’s dedicated support team will be by your side from the start to help and assist. You have access to a live ticket tracking dashboard which we show the progression of your ticket. Regular calls with our teams will be in place and an improvement report to constantly monitor your system and ensure it’s optimal performance.