Data management
and integration

Get the most
from your data
with Qbase

Data Management and Integration (DMI) is the development and execution of architectures, policies, practices and procedures which manage the full data life cycle needs within your business. It’s critical to all departments and is the foundation of your marketing analysis and insight. Data underpins your entire organisation.

Ensuring your data is complete, accurate and accessible is crucial for the quality of any business processes, analysis and insight. Our data management services ensure that your data becomes an integral part of your decisions and helps you to service the needs of your customers better.

Using Qbase for data management means you will convert more opportunities, become more customer-centric and improve marketing efficiency.

At Qbase, our forte is customer and transactional data. We have developed a range of proprietary services that identify and centralise your marketing data from both online and offline sources. We employ data quality and business rules to standardise and improve your data assets, aggregating it into a single entity as a single customer view, data warehouse, or populate a CRM system.

For more information on our data management services, see below:

Data Management Services

If you are implementing a new CRM, ERP or back-office database, we can help ensure your data is analysed, migrated, fixed, transformed and fully optimised for your new system.

Whether your requirement is for a simple data cleansing service, or on-going management of large customer or prospect single views, our data quality team will ensure your data is accurate, consistent and reliable.

Our team will make sure that your data is trusted and on hand. We will help to scope, design, implement and manage your data integration requirements.

We can help you to centralise all your business data. We will make sure that all your data is complete, accurate and trusted.

We can help you to utilise the benefits of having a real-time marketing database.  Qbase can help you to become more customer centric and provide higher level of personalisation.

Our products



Apteco Marketing Suite empowers you and your teams to convert customer-led data into actionable insight to execute and manage successful campaigns. The very simple drag and drop functionality helps to build campaigns and insight easily and quickly.

Microsoft Azure

Cloud computing platforms are amazing, they enable customers to develop solutions and combine technologies at almost any scale. From the most modest data science proof of concept to an enterprise-wide ERP, the possibilities are endless.


Sisense allows you to analyse large amounts of disparate data. Built as an agile business intelligence solution, Sisense will give you the tools to support and manage your businesses data with analytics and visuals.


Talend is a leading open source data integration platform giving you the power to connect, govern, transform and share data across systems in cloud or on-premises. Talend will give you the power to scale operations, make decisions and be data-driven.


Feedback from our customers

Blind Veterans UK
Breast Cancer Now
Chiltern Railways by Arriva
Everton FC

“The Qbase team were methodical and thorough, finding the right people to talk to about every detail. It was particularly helpful that they were able to engage with staff effectively, breaking down barriers and winning buy-in.”


“I just wanted to say a huge thank you to Qbase for all the great work they have done on this project. You have both added so much value to the project and I’m really excited to see how the models will perform.”


“We see Qbase as an integral partner and their expertise of helping us get the most out of the Apteco Marketing Suite has been exceptional!”


“Qbase are much more than an infrastructure provider. We’ve greatly benefitted from their strategic guidance and tactical know-how to produce incredibly innovative marketing programs. They’re a key partner for us.”


“Qbase has helped us to improve our knowledge of our data so we’re able to ask different questions, not just who is going to receive a particular campaign, but which message would be most relevant or helpful for a particular group of customers. The ability to segment in detail has allowed us to reduce communications per customer by 8.5% year on year, allowing us to reduce marketing wastage and target customers more effectively.”


“We would strongly recommend Qbase for the seriousness and kindness of the team and quality of the work.
Qbase follow our business, anticipate the planning and come up with solutions. They made our partnership so simple.
We receive accurate feedback and answer to our questions within a short period of time
We like their approach, its professional and they keep a flexibility of operations synonymous with efficiency.
Qbase are pro-active and we work together with complete confidence.”


“I have enjoyed working with Qbase. Qbase have the right-thinking process. Qbase are able to talk about the core problem and then work towards the desired solution. I like the close relationship that we have with Qbase. With the help of Qbase we’ve completely revolutionise the technology, processes and capabilities of our CRM programme.”


“Qbase have the perfect balance of business acumen and technical insight.
Qbase truly understand a business’s objectives and how to help those objectives to be realised through collaborative working.
The team at Qbase has the knowledge and experience to transform any company across any sector by engaging with your business.
They dedicate their time to help you reach your goals.
Qbase always delivers the highest quality service in all aspects of work.
From the service desk to the advice on data and business objectives, the entire team at Qbase has helped the club progress significantly.”