CAMPAIGN
OPTIMISATION

Maximised marketing
returns as standard

Maximising ROI on marketing spend is the holy grail for direct marketers. Here at Qbase we’ve been helping our clients to achieve this for many years.

Our philosophy revolves around putting each individual customer at the heart of your campaign decision-making process. We develop comprehensive Next Best Action and Micro-Segmentation activities that predict response and revenues to allow you to better plan your campaigns. Each customer receives relevant content, at precisely the right time and over the exact mix of direct marketing channels that suits them. The result? Maximum engagement and sales conversion. And lots of delighted customers!

It’s how we helped one of our customers, RNLI, increase their campaign donation levels by 53%. Maybe we could do the same for you?

Useful Resources

News
Qbase and WWF Win ‘Best Use of Apteco Software’ 2021

25 Nov 2021

We have won the ‘Best Use of Apteco Software 2021’ award for the work we did with WWF!

Article
Using marketing automation for an amazing customer journey

15 Jun 2021

If you’re not already using marketing automation of some sort, you should be. And here’s why. …

Case study
RNLI

5 Mar 2020

The RNLI wanted to change the focus of their fundraising to place the supporter at the heart…