BEHAVIOURAL TRIGGERS

Respond to customer
interactions across
multiple touchpoints

At Qbase, we take you beyond simple workflow triggers such as abandoned baskets and abandoned browsers to provide a holistic view of how your customers are behaving so you can expand engagement with relevant and timely communications.

Our range of behavioural trigger models are built on sophisticated algorithms, trained on your data and integrated with your marketing platforms and outbound communications channels. They monitor customer engagement through digital and off-line touch points to identify exactly when you should communicate with a customer, via what channel and with what message.

Our marketing behavioural trigger solutions include:

  • Lifecycle Based – Lead Scoring, Enquirer Conversion, First Order Upsell, Anti-lapse intervention, Lapsed Reactivation
  • Workflow Based – Abandoned Browser, Abandoned Basket, Non-responder
  • Rules Based – Anniversary, Lifestage, Seasonal
  • Real Time – Product Recommender, Promotion Recommender, Channel Response, Content Recommender

We have experience deploying our trigger solutions across a wide range of technology platforms. Curious to know more? Call us today so we can show you how we could transform your customer engagement programmes using data.