AUDIENCE TARGETING

Making every communication relevant

Customer expectations have evolved. Just communicating is no longer good enough. It’s your job to ensure every communication is relevant and timely. Get it right and you’ll enjoy success like never before. Get it wrong and you’ll be left behind. Our clients never get left behind! It’s why so many organisations trust us to help them with audience targeting. Maybe we could help you too?

The key to audience targeting is right there in your data. We help you unlock it so that you know exactly who to target, when to target them, using which channel and with what content. The result? Happy, loyal customers and marketing KPIs you’ve only ever dreamed of.

So how do we do it? One word. Data. We’re pretty resourceful, so we take in and analyse everything from customer information, digital behaviours, off-line engagement, product, channel, transactions, campaign performance… the list goes on. We then apply data science to build algorithms, models and rules-based selections that help you to identify and target audiences. We’ll even help you embed these techniques into your existing marketecture.

Get in touch today and we’d be happy to jump on a web conference and show you how it all works.