Business Intelligence
and Analytics

Analyse and
understand your data

As data becomes easier to access and more readily available, the challenge for organisations in the modern global economy is to analyse and understand it.

We will give you and your organisation the power to undertake a rigorous analysis of your datasets to find new business insights which would otherwise be hidden away.

Our experienced business analytics team will turn your insights into actions, generate productivity savings, protect brands and eliminate marketing and sales wastage within your organisation.

We use analytical data mining and statistical software systems, including FastStats, R, SPSS and SAS, in which we apply a range of modelling techniques, such as time series, cluster, regression and decision tree modelling. This enables you and your organisation achieve your objectives.

Business Intelligence Services

Our team will help you to turn your data in actionable insights.  We will help you to make real-time strategic, tactical business decisions based on your data.

Our team will take large sets of your data and segment it based on a specific set to similarities to allow you to better communicate with your customer.  Creating a 360-degree view of your customer is something we specialise in.

We will help you to gain more insight into large amounts of your data by sampling and analysing groups.  We will help you to further understand why your customers behave in the way that they do.

Our team will work closely with you to understand what your goals are from within your data.

We can help you to engage with your customers on a different level.  Our team of consultants and business analysts will be on hand to assist you with machine learning and AI.

Our products


Apteco Marketing Suite empowers you and your teams to convert customer-led data into actionable insight to execute and manage successful campaigns. The very simple drag and drop functionality helps to build campaigns and insight easily and quickly.

Cloud computing platforms are amazing, they enable customers to develop solutions and combine technologies at almost any scale. From the most modest data science proof of concept to an enterprise-wide ERP, the possibilities are endless.

Sisense allows you to analyse large amounts of disparate data. Built as an agile business intelligence solution, Sisense will give you the tools to support and manage your businesses data with analytics and visuals.

Talend is a leading open source data integration platform giving you the power to connect, govern, transform and share data across systems in cloud or on-premises. Talend will give you the power to scale operations, make decisions and be data-driven.


Feedback from our customers

Breast Cancer Now
The Royal British Legion
Chiltern Railways by Arriva
Everton FC

“We see Qbase as an integral partner and their expertise of helping us get the most out of the Apteco Marketing Suite has been exceptional!”


“Qbase are much more than an infrastructure provider. We’ve greatly benefitted from their strategic guidance and tactical know-how to produce incredibly innovative marketing programs. They’re a key partner for us.”


“Our account manager is excellent, very approachable and willing to find solutions to an array of business problems. This is the first supplier we’ve felt has genuinely engaged with our business. Our experience is that Qbase understand how complex our data is and can help us to improve our customer journeys. Qbase have a great sense of partnership and are always willing to listen, learn and help us. I would have no problem referring Qbase to my business acquaintances.”


“We would strongly recommend Qbase for the seriousness and kindness of the team and quality of the work.
Qbase follow our business, anticipate the planning and come up with solutions. They made our partnership so simple.
We receive accurate feedback and answer to our questions within a short period of time
We like their approach, its professional and they keep a flexibility of operations synonymous with efficiency.
Qbase are pro-active and we work together with complete confidence.”


“Qbase have worked in complete partnership with us to allow The Legion to do the kind of marketing we could only dream about back in 2017.”


“I have enjoyed working with Qbase. Qbase have the right-thinking process. Qbase are able to talk about the core problem and then work towards the desired solution. I like the close relationship that we have with Qbase. With the help of Qbase we’ve completely revolutionise the technology, processes and capabilities of our CRM programme.”


“Qbase have the perfect balance of business acumen and technical insight.
Qbase truly understand a business’s objectives and how to help those objectives to be realised through collaborative working.
The team at Qbase has the knowledge and experience to transform any company across any sector by engaging with your business.
They dedicate their time to help you reach your goals.
Qbase always delivers the highest quality service in all aspects of work.
From the service desk to the advice on data and business objectives, the entire team at Qbase has helped the club progress significantly.”