Business Intelligence
and Analytics

Analyse and
understand your data

Join your goals together with insightful business intelligence and analyticsTo begin with, data is becoming easier to access and more readily available. Therefore, the challenge for organisations in a modern global economy when it comes to business intelligence and analytics is to:

  • analyse it;
  • understand it, and;
  • take proper action to respond to it.

Accordingly, Qbase will give you and your organisation the power to undertake a rigorous analysis of your datasets. In short, we’ll reveal new business insights which would otherwise be hidden away.

In summary, experienced business analytics team will:

  • turn your insights into actions;
  • generate productivity savings;
  • protect brands and;
  • eliminate marketing and sales wastage within your organisation.

Data mining and analysis

Furthermore, we use analytical data mining and statistical software systems at Qbase. For instance, we prefer tools like FastStats, R, SPSS and SAS. In turn, this will allow us to apply a range of modelling techniques, such as time series, cluster, regression and decision tree modelling. As a result, you and your organisation will achieve your objectives.

Above all, you’ll benefit from a better understanding of business intelligence and analytics from Qbase.

Business Intelligence Services

Business intelligence and analytics come with our top notch business intelligence solutions.

In short, we’ll help you to turn your data in actionable insights.  We’ll also help you to make real-time strategic, tactical business decisions based on your data.

In addition, we can take large sets of your data and segment it. Moreover, it’s all based on a specific set to similarities to allow you to better communicate with your customer.

As a result, you’ll have a 360-degree view of your customer – something we take particular pride in.

Qbase can also help you to gain more insight into large amounts of your data by sampling and analysing groups. In addition, you’ll gain a further understanding of why your customers behave the way that they do.

Our team will work closely with you to understand what your goals are from within your data. In essence, that’s the heart of our deep dive analytics.

Moreover, we can help you to engage with your customers on a different level. Our team of consultants and business analysts, in short, are on hand to assist you with machine learning and AI.

Our products



Apteco Marketing Suite empowers you and your teams to convert customer-led data into actionable insight to execute and manage successful campaigns. The very simple drag and drop functionality helps to build campaigns and insight easily and quickly.

Microsoft Azure

Cloud computing platforms are amazing, they enable customers to develop solutions and combine technologies at almost any scale. From the most modest data science proof of concept to an enterprise-wide ERP, the possibilities are endless.


Sisense allows you to analyse large amounts of disparate data. Built as an agile business intelligence solution, Sisense will give you the tools to support and manage your businesses data with analytics and visuals.


Talend is a leading open source data integration platform giving you the power to connect, govern, transform and share data across systems in cloud or on-premises. Talend will give you the power to scale operations, make decisions and be data-driven.


Feedback from our customers

Blind Veterans UK
Breast Cancer Now
Chiltern Railways by Arriva
Everton FC

“The Qbase team were methodical and thorough, finding the right people to talk to about every detail. It was particularly helpful that they were able to engage with staff effectively, breaking down barriers and winning buy-in.”


“I just wanted to say a huge thank you to Qbase for all the great work they have done on this project. You have both added so much value to the project and I’m really excited to see how the models will perform.”


“We see Qbase as an integral partner and their expertise of helping us get the most out of the Apteco Marketing Suite has been exceptional!”


“Qbase are much more than an infrastructure provider. We’ve greatly benefitted from their strategic guidance and tactical know-how to produce incredibly innovative marketing programs. They’re a key partner for us.”


“Qbase has helped us to improve our knowledge of our data so we’re able to ask different questions, not just who is going to receive a particular campaign, but which message would be most relevant or helpful for a particular group of customers. The ability to segment in detail has allowed us to reduce communications per customer by 8.5% year on year, allowing us to reduce marketing wastage and target customers more effectively.”


“We would strongly recommend Qbase for the seriousness and kindness of the team and quality of the work.
Qbase follow our business, anticipate the planning and come up with solutions. They made our partnership so simple.
We receive accurate feedback and answer to our questions within a short period of time
We like their approach, its professional and they keep a flexibility of operations synonymous with efficiency.
Qbase are pro-active and we work together with complete confidence.”


“I have enjoyed working with Qbase. Qbase have the right-thinking process. Qbase are able to talk about the core problem and then work towards the desired solution. I like the close relationship that we have with Qbase. With the help of Qbase we’ve completely revolutionise the technology, processes and capabilities of our CRM programme.”


“Qbase have the perfect balance of business acumen and technical insight.
Qbase truly understand a business’s objectives and how to help those objectives to be realised through collaborative working.
The team at Qbase has the knowledge and experience to transform any company across any sector by engaging with your business.
They dedicate their time to help you reach your goals.
Qbase always delivers the highest quality service in all aspects of work.
From the service desk to the advice on data and business objectives, the entire team at Qbase has helped the club progress significantly.”