Qbase earns a shortlisting for the Best Use of Technology, for our work with the RNLI. In addition, we won a nomination for Consultancy of the Year at this year’s Charity Times Awards.
Charity Times Awards: Best Use of Technology
The Best Use of Technology category goes to a charity demonstrating innovative and effective use of technology in any area of its operations.
Working with the RNLI, we submitted our entry for the data analysis and segmentation work we undertook with FastStats.
The RNLI wanted to change the focus of their fundraising to place the supporter at the heart of their activities. Shifting control of the supporters’ relationship away from individual teams and placing it in the hands of the supporter was key to achieving success.
Putting the supporter in control of their relationship with the RNLI pays dividends. Accordingly, levels of engagement and response can improve. Above all, bespoke marketing messages specifically targeting and personal to the individual supporter.
The new segmentation approach, a result of using FastStats, became central to changes. Particularly in the organisation’s approach to fundraising. Thus, it helps support the RNLI to deliver a phenomenal 53.3% increase in donations and response rates of 9.28%.
As a result of this work, the RNLI is restructuring the fundraising, research, data and marketing teams. This new structure looks at facilitating a supporter journey rather than forcing a supporter down a particular path.
As a result of the work by Qbase, the RNLI is finding inside its existing data:
- the information they need to;
- ensure maximisation of direct marketing ROI.
By innovatively using a range of technology solutions this insight was unlocked. As a result, the RNLI were able to cut direct marketing costs whilst increasing donations. Additionally, they successfully restructure their organisation to leverage greater value from their new competitive advantage.
Consultancy of the Year
We also earn a nomination for Consultancy of the Year. Judges rule on the winning organisation through their ability to demonstrate a commitment to the sector and sector organisations.
Our submission focused on our work delivering marketing intelligence and technology solutions to the charity sector, working for organisations like Help for Heroes, Barnardo’s, Macmillan Cancer Support, Breakthrough Breast Cancer, NSPCC, Alzheimer’s Society, Age UK, Diabetes UK, Comic Relief, RSPCA, The Stoke Association, RNLI and others.
We also included an overview of our annual TRIBES event in London. Many of the charities who have implemented the methodologies, techniques and technologies covered in our TRIBES Forums have significantly driven down costs and increased revenues.
In October, both Rob Jones and Mark Robinson will be hosting a number of high profile guests at the prestigious Charity Times Awards in London. We wish them the best of luck and hope they are able to bring home both awards for Qbase and the people who have helped make all this possible.