Marketing Article
Landscape Analysis of Data Assets and Data Processes

In the past 6 months, we’ve seen an explosion in the number of people asking us to conduct Landscape Analysis on their data assets and data processes. If you’ve heard people mention Landscape Analysis but have never really been sure...

Marketing Article
What Should Charity Leaders Do To Offset 200m of Lost EU Funding?

The Charity Times reported in June that charity leaders across the UK were seeking urgent meetings with government and ‘Leave’ campaigners to discuss what will happen to the £200 million a year the sector receives from the European Union, now...

Marketing Article
Drive Your Personalisation Strategy With Our Next Best Action Whitepaper

When it comes to enhancing customer experience, personalisation is everything. Your customers now demand more choice, across more channels and all delivered with a personal touch. Mass mail order based on generic segmentation is becoming increasingly more expensive, and retailers...

Marketing Article
Qbase Increase Number of Accredited Apteco Trainers

Qbase’s Business Insight team, which provides cutting-edge customer insight and analysis solutions for a wide range of businesses and sectors, have increased their number of fully accredited Apteco trainers. This means Qbase has even more highly skilled and advanced specialists...

Marketing Article
Full Itinerary Announced for TRIBES 2016

The full itinerary for TRIBES 2016 morning and afternoon sessions have just been announced. TRIBES 2016 promises to be one of the most important conferences for data, insight and marketing professionals working in fundraising next year and, we are now...

Marketing Article
Planning Your Fleet Sales Route

By Robert Watson, 28th September 2015 Knowing exactly who your customers are, the size of their fleets and what they currently drive is crucial to the success of your fleet sales. If you are looking to keep on top of...

Marketing Article
Do Not Let Your Fleet Sales Retire After 65

After exceeding quarterly fleet sales targets, there is an air of optimism in the vehicle dealership industry right now. Lots of vehicle dealerships have met or exceeded quarterly fleet sales targets and now the focus is on generating strong end...

Marketing Article
Marketing Datafication

Marketing datafication is about the increasing influence that data collected about individuals now has on all marketing processes. In fact, marketing data is often the sole deciding factor in to market or not to market to someone. In the online...

Marketing Article
The Future of Data Driven Marketing

Marketing Datafication No.6 looks at the future of data driven marketing. We will learn about the importance of data innovation and discuss the emergence of AI in data driven marketing. But do not worry marketers, your unique and creative skills...