WWF

Case Study: Reinventing the adoption email journey to boost fundraising

46%
email journey open rate
£30,000
additional income
15%
less likely to cancel
35%
increase in renewals served

Overview

The Challenge

WWF, the world’s largest conservation charity, wanted to improve their customer email journey for their flagship animal adoption offering. Their ambition was to customise what they were sending to their audience to build a relationship with them to improve brand loyalty and ultimately raise more money for their cause.

The Solution

Qbase worked with WWF to utilise the Apteco Marketing Suite, particularly PeopleStage, to create wonderfully personalised email journeys to surprise and delight their supporters. (Read the full case study for details of how they did this.)

The Outcome

Customers are now able to communicate their content preferences and interests to WWF via surveys, poll, and different interactions with their email journey. The content they receive is specifically relevant to them. WWF are already seeing an increase in engagement and renewal across their supporter base.

In December 2021 WWF and Qbase won Apteco’s Best Use of Apteco Software Award for this solution. Watch the winning presentation to find out more.

Download the case study below to read the full story. 

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“PeopleStage has enabled us to use insight to predict what our supporters want, creating personalised campaigns that have driven levels of engagement we have not achieved before, elevating our supporter experience, and ultimately inspiring more people to join us in our fight for our world.

JULIA MORGAN, WWF