WWF, the world’s largest conservation charity, wanted to improve their customer email journey for their flagship animal adoption offering. Their ambition was to customise what they were sending to their audience to build a relationship with them to improve brand loyalty and ultimately raise more money for their cause.
Qbase worked with WWF to utilise the Apteco Marketing Suite, particularly PeopleStage, to create wonderfully personalised email journeys to surprise and delight their supporters. (Read the full case study for details of how they did this.)
Customers are now able to communicate their content preferences and interests to WWF via surveys, poll, and different interactions with their email journey. The content they receive is specifically relevant to them. WWF are already seeing an increase in engagement and renewal across their supporter base.
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“PeopleStage has enabled us to use insight to predict what our supporters want, creating personalised campaigns that have driven levels of engagement we have not achieved before, elevating our supporter experience, and ultimately inspiring more people to join us in our fight for our world.”
JULIA MORGAN, WWF