Great Ormond Street Hospital

Migrating their database from a legacy platform to Salesforce

The Challenge

Move a large volume of data within a very short timescale – within eight months of appointment – from a legacy fundraising system, Raiser’s Edge by Blackbaud, to the new cloud-based Salesforce Foundation (a platform built with charities in mind), which delivers greater efficiency and scale, at reduced cost.

Take data that’s not a natural fit for the new system and make it fit, therefore helping to avoid disruption and downtime during the switchover that could negatively impact on the critical lines of funding for the charity.

Create and leave a legacy of data governance by creating Data Quality Rules (DQRs) for data on the new platform. The migrated data, and any new data added in the future, must follow DQRs that improve its quality, and ensure that it’s clean and up to date. Also, train the staff at the charity on the DQRs to safeguard the long-term cleanliness and accuracy of the data.

Deliver consistency of data and processes on the new platform. Work in partnership with the systems integrator, Deloitte, who were focused on the application development, and the staff at the charity who will be regularly using the platform, to ensure the new system is easy to use, familiar and does what they require.

Help to deliver Gift Aid functionality for those donating money on the Salesforce Foundation platform. This would be the first time this has been successfully implemented.

300,000
children are cared for
900
new DQRs created
11
agile sprints
2.7m
records moved

CURIOUS TO LEARN MORE?

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CAN WE DO THE SAME FOR YOUR BUSINESS?

Your key responsibility is to provide strategic guidance and direction. You understand the capabilities of your business and overall business operations.  You will most likely maintain stakeholder relationships and ensure that all business objectives are being met.

You will be interested in:

QDP

Our QDP is a new kind of CDP. You will have more access to the information you need about your business, exactly when you need it.

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Machine Learning & AI

We will help you implement systems that allow you to improve your customers journeys and experiences.

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SiSense BI

SiSense will give you the power to look at all your business metrics, at a glance in real time. This business intelligence platform simplifies complex, big data into an interactive form.

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Data Migrations

We will work closely with your team to reduce the risk of a failed migration.

Find out more

At Qbase, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • QDPs we will make sure that you have access to all your data when you need it. This will help you to make better decisions to ensure that you meet your business objectives
  • Data Migrations we will put all the necessary steps in place to reduce any problems further on down the line. Our data migration team will be on hand to provide post migration support and assistance.
  • Sisense BI we will support and train you to make the most of your interactive dashboards. Our team of trainers will be there to assist you with becoming more data efficient.

SiSense BI

Find out more about how Sisense BI can help you.

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CDPs and QDPs

Our most recent white paper is designed to help you navigate the complex world of CDPs and QDPs. Read about it here.

You care about delivering on your marketing strategy and will take the time out to plan and coordinate all marketing activities to ensure you meet your overall goal. Despite focusing on your strategy, you will also ensure that you are up to date on all industry information.  You understand that information can influence your abilities to meet your department objectives.

You will be interested in:

Segmentation

Qbase will go one step further by segmenting your customers based on their behaviours such as how they respond to marketing campaigns or their purchasing patterns.

Find out more

_______

Audience targeting

We will help you to understand who your customers and prospects are at a more granular level. We will do this through segmenting your customers into manageable groups.

Find out more

_______

Training & support

We will provide you and your teams training for a number of different platforms that we recommend for you to implement such as; Apteco Marketing Suite, Sisense and Talend.

Find out more

_______

Omni-channel personalisation

We will use the data on your customers to provide personalised experiences on multiple different channels.

Find out more

_______

SiSense BI

Sisense will give you the power to look at all your business metrics at a glance in live time. This dashboard reporting system simplifies complex, big data into an interactive form.

Find out more

_______

Apteco

Easily create audience selections and find out more about your customers. Qbase will guide you through how to do this and ensure you get the best from it.

Find out more

At Qbase, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Segmentation, we will make sure that we identify the products/offers that you can upsell, forecast likelihood of churn and likelihood of customer reactivation. You will be able to better focus your marketing resources.
  • Audience targeting, we go one step further by helping you to target these groups with the most relevant services, products, promotions and content.
  • Training & support we will help you to develop multi-channel marketing strategies to support your existing strategy and build brand loyalty. We will work closely with your teams to make sure they have all the support they need.
  • Omni-channel personalisation we will help you build campaigns that have multiple touchpoints that allow you to the right message, offer and through the right channels to your customer.
  • Sisense BI our team of experienced developers and analysts will support you to become more data centric. Our team will also be on the phone to answer any queries further down the line.
  • Apteco marketing suite our team of trainers will help you to navigate the complex world of turning data into actionable insights we will be there to support you.

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Find out more about how FastStats can help you to revolutionise your marketing.

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SiSense BI

Find out more about how Sisense BI can help you to become more data centric

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Audience targeting

Our case study looks into how we helped RNLI become more customer centric by giving the power back to their supporters

Find out more

Data is your speciality. You have a major part to play in your company’s various data sources and information within them. You are constantly thinking about how you can maintain compliance and enhance data quality. You will constantly be on the lookout for new pieces of software or processes that can help you to become more efficient.

You will be interested in:

Data migration

You will have the opportunity to resolve long-standing issues with your data. Our team of experienced data migration specialists will help to complete this project with minimal setbacks.

Find out more

_______

Data quality

We understand how frustrating it must be when you are asked questions about inaccurate and inconsistent data. We want to help. Our data quality team are here to help.

Find out more

_______

Talend data management

Talend will help you build a proficient data infrastructure to bring data together from disparate sources, enable real-time decisions and become data centric.

Find out more

_______

QDP

With our QDP you will have complete control of your data. Legislative compliance will be taken care of. Data governance and quality will be central to your organisation.

Find out more

At Qbase, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • Data migrations, we have worked on many migrations projects and in our experience your rate of success increases dramatically when you use a profession team like Qbase. This will help to maximise the chance of a successful data migration further down the line.
  • Data quality we will not just clean up your data, we will help you to maintain it in the future. You will not have to worry about being questioned about the quality of your data in the future
  • Data integration we will bring together many different sources of data and use our team of experienced developers to create those connections. .
  • Customer data platforms we will help you to analyse behaviour, segment data and develop predictive models.
  • Talend data management our team will help to collect, govern and transform your data.
  • QDP we will give you the power to bring together different data sets to enhance your business performance and with our unique approach will give you a powerful hub for your data.

Data quality

Find out more about how important data quality is in our case study with Barnardo’s

Find out more

_______

CDPs & QDPs

Our most recent white paper is designed to help you navigate the complex world of CDP’s and QDP’s.

You ensure that relationships with existing customers are maintained and developed. You understand the importance of building a rapport with people which is why you spend lots of time planning your communication strategy. You have close discussions with the marketing director and understand the commercial performance required.

You will be interested in:

Data quality

Our team will make sure that your data is accurate, consistent and reliable. We understand the importance of quality when it comes to you maintaining a relationship with your customers.

Find out more

_______

Segmentation

Qbase can help you  segment your customers based on their behaviours such as how they respond to marketing campaigns or their purchasing patterns.

Find out more

_______

Audience targeting

We understand the importance of segmenting your customers into manageable groups to allow you to target them with relevant services and our experienced team of data analysts and scientist will assist you to work out the most effective targeting strategies.

Find out more

_______

Behavioural triggers

At Qbase we will use behavioural triggers to help you respond to customers’ needs quicker.

Find out more

_______

Campaign optimisation

We will help you maximise campaigns that meet your organisations KPIs.

Find out more

At Qbase, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • Data quality we will not only clean up your data but make sure that it is maintained in the long term.
  • Segmentation we will aim to give you as much insight about your customer as possible. We will examine your customers to build long lasting relationships
  • Audience targeting, segmenting your data and applying testing strategies to help you to help you identify who you should be targeting
  • Behavioural triggers we will help you to identify the triggers that are performing and those that are not. This will help you improve customer campaigns and journeys.
  • Campaign optimisation we can take a deep dive into your campaigns to build recommendations on campaign performance to make certain your campaigns are always optimised.

Data quality

Find out more about how important data quality is in our case study with Barnardo’s.

Find out more

You care about the technical infrastructure of your business. You can understand the impact IT has when it comes to deliverables. Contrary to popular belief, you do care about you customers and clients.  You solve their queries promptly.  You see every problem as an opportunity to expand your knowledge.

You will be interested in:

Data migration

Our team of data migration specialists will run field mapping and gap analysis that will help to reduce any problems in the future. This will mean less stress on your teams and more opportunity to focus on your overall goals.

Find out more

_______

Data quality

We will make sure that all data is up-to-date, accurate and reliable.

Find out more

_______

Machine learning & AI

At Qbase, we will help you implement systems that allow you to streamline your technologies.

Find out more

_______

QDP

Our QDP will help your existing applications to work better by moving inefficient data processing activities to a specialist, scalable environment and synchronising the results back to the source.

Find out more

_______

Azure Cloud

We will help you to make the most of combing technologies at a scale which will reduce your overall IT costs.

Find out more

At Qbase, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Data migrations we will put all the necessary steps in place to reduce any problems further on down the line. Our data migration team will be on hand to provide post migration support and assistance.
  • Data quality we will fully clean your data, merge duplicate records and remove any deceased individuals. This will mean that you do not have to worry about using any of your resources.
  • QDPs we will work closely with your team to seamlessly integrate data into your technology infrastructure.
  • At Qbase, we will not select technology that you do not need which will keep you costs are at a minimum.

_______

Data migration

Our most recent case study will help you to understand how we can help you to migrate your data.

Find out more

_______

Data quality

Find out more about how important data quality is in our case study with Barnardo’s.

Find out more

_______

CDPs & QDPs

Our most recent white paper is designed to help you navigate the complex world of CDPs and QDPs.

You care about how much insight you can get from data.  You specialise in analysing what data you currently have and developing strategies based on that data to drive business performance.  You are keen to offer strategic guidance to your fellow directors and your team.

You will be interested in:

SiSense BI

Sisense will give you the power to look at all your business metrics at a glance in real time. This business intelligence platform is a powerful tool which simplifies complex, big data into an interactive form.

Find out more

_______

Audience targeting

This will help you to gain more insight into your customers by grouping each customer into a segment based on a specific set of wants and needs.

Find out more

_______

Behavioural triggers

This will help to improve the overall experience of your customer by capturing data from multiple touchpoints.

Find out more

_______

Deep Dive Analytics

Look deep into the data will help you uncover trends that will not be discovered through general insight.

Find out more

At Qbase, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Sisense BI by ensuring that we fully understand what it is that you are trying to achieve. We will work closely with your team to make sure that we build dashboards that provide you with as much insight as you need.
  • Audience targeting, we will spend time understanding who you audience is and then set up strategies based on our findings.
  • Behavioural triggers, we will spend time reviewing the triggers that work and those that do not. We will spend time understanding why some triggers were less effective.
  • Deep Dive Analytics, Our team of Data Analysts and Scientist have years of experience and can bring a client understand to deliver key deep dive insight.

SiSense BI

Find out more about how Sisense BI can help you.

Find out more

Your key responsibility is to provide strategic guidance and direction. You understand the capabilities of your business and overall business operations.  You will most likely maintain stakeholder relationships and ensure that all business objectives are being met.

You will be interested in:

QDP

Our QDP is a new kind of CDP. You will have more access to the information you need about your business, exactly when you need it.

Find out more

_______

Machine Learning & AI

We will help you implement systems that allow you to improve your customers journeys and experiences.

Find out more

_______

SiSense BI

SiSense will give you the power to look at all your business metrics, at a glance in real time. This business intelligence platform simplifies complex, big data into an interactive form.

Find out more

_______

Data Migrations

We will work closely with your team to reduce the risk of a failed migration.

Find out more

At Qbase, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • QDPs we will make sure that you have access to all your data when you need it. This will help you to make better decisions to ensure that you meet your business objectives
  • Data Migrations we will put all the necessary steps in place to reduce any problems further on down the line. Our data migration team will be on hand to provide post migration support and assistance.
  • Sisense BI we will support and train you to make the most of your interactive dashboards. Our team of trainers will be there to assist you with becoming more data efficient.

SiSense BI

Find out more about how Sisense BI can help you.

Find out more

_______

CDPs and QDPs

Our most recent white paper is designed to help you navigate the complex world of CDPs and QDPs. Read about it here.

You care about delivering on your marketing strategy and will take the time out to plan and coordinate all marketing activities to ensure you meet your overall goal. Despite focusing on your strategy, you will also ensure that you are up to date on all industry information.  You understand that information can influence your abilities to meet your department objectives.

You will be interested in:

Segmentation

Qbase will go one step further by segmenting your customers based on their behaviours such as how they respond to marketing campaigns or their purchasing patterns.

Find out more

_______

Audience targeting

We will help you to understand who your customers and prospects are at a more granular level. We will do this through segmenting your customers into manageable groups.

Find out more

_______

Training & support

We will provide you and your teams training for a number of different platforms that we recommend for you to implement such as; Apteco Marketing Suite, Sisense and Talend.

Find out more

_______

Omni-channel personalisation

We will use the data on your customers to provide personalised experiences on multiple different channels.

Find out more

_______

SiSense BI

Sisense will give you the power to look at all your business metrics at a glance in live time. This dashboard reporting system simplifies complex, big data into an interactive form.

Find out more

_______

Apteco

Easily create audience selections and find out more about your customers. Qbase will guide you through how to do this and ensure you get the best from it.

Find out more

At Qbase, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Segmentation, we will make sure that we identify the products/offers that you can upsell, forecast likelihood of churn and likelihood of customer reactivation. You will be able to better focus your marketing resources.
  • Audience targeting, we go one step further by helping you to target these groups with the most relevant services, products, promotions and content.
  • Training & support we will help you to develop multi-channel marketing strategies to support your existing strategy and build brand loyalty. We will work closely with your teams to make sure they have all the support they need.
  • Omni-channel personalisation we will help you build campaigns that have multiple touchpoints that allow you to the right message, offer and through the right channels to your customer.
  • Sisense BI our team of experienced developers and analysts will support you to become more data centric. Our team will also be on the phone to answer any queries further down the line.
  • Apteco marketing suite our team of trainers will help you to navigate the complex world of turning data into actionable insights we will be there to support you.

FastStats

Find out more about how FastStats can help you to revolutionise your marketing.

Find out more

_______

SiSense BI

Find out more about how Sisense BI can help you to become more data centric

Find out more

_______

Audience targeting

Our case study looks into how we helped RNLI become more customer centric by giving the power back to their supporters

Find out more

Data is your speciality. You have a major part to play in your company’s various data sources and information within them. You are constantly thinking about how you can maintain compliance and enhance data quality. You will constantly be on the lookout for new pieces of software or processes that can help you to become more efficient.

You will be interested in:

Data migration

You will have the opportunity to resolve long-standing issues with your data. Our team of experienced data migration specialists will help to complete this project with minimal setbacks.

Find out more

_______

Data quality

We understand how frustrating it must be when you are asked questions about inaccurate and inconsistent data. We want to help. Our data quality team are here to help.

Find out more

_______

Talend data management

Talend will help you build a proficient data infrastructure to bring data together from disparate sources, enable real-time decisions and become data centric.

Find out more

_______

QDP

With our QDP you will have complete control of your data. Legislative compliance will be taken care of. Data governance and quality will be central to your organisation.

Find out more

At Qbase, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • Data migrations, we have worked on many migrations projects and in our experience your rate of success increases dramatically when you use a profession team like Qbase. This will help to maximise the chance of a successful data migration further down the line.
  • Data quality we will not just clean up your data, we will help you to maintain it in the future. You will not have to worry about being questioned about the quality of your data in the future
  • Data integration we will bring together many different sources of data and use our team of experienced developers to create those connections. .
  • Customer data platforms we will help you to analyse behaviour, segment data and develop predictive models.
  • Talend data management our team will help to collect, govern and transform your data.
  • QDP we will give you the power to bring together different data sets to enhance your business performance and with our unique approach will give you a powerful hub for your data.

Data quality

Find out more about how important data quality is in our case study with Barnardo’s

Find out more

_______

CDPs & QDPs

Our most recent white paper is designed to help you navigate the complex world of CDP’s and QDP’s.

You ensure that relationships with existing customers are maintained and developed. You understand the importance of building a rapport with people which is why you spend lots of time planning your communication strategy. You have close discussions with the marketing director and understand the commercial performance required.

You will be interested in:

Data quality

Our team will make sure that your data is accurate, consistent and reliable. We understand the importance of quality when it comes to you maintaining a relationship with your customers.

Find out more

_______

Segmentation

Qbase can help you  segment your customers based on their behaviours such as how they respond to marketing campaigns or their purchasing patterns.

Find out more

_______

Audience targeting

We understand the importance of segmenting your customers into manageable groups to allow you to target them with relevant services and our experienced team of data analysts and scientist will assist you to work out the most effective targeting strategies.

Find out more

_______

Behavioural triggers

At Qbase we will use behavioural triggers to help you respond to customers’ needs quicker.

Find out more

_______

Campaign optimisation

We will help you maximise campaigns that meet your organisations KPIs.

Find out more

At Qbase, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • Data quality we will not only clean up your data but make sure that it is maintained in the long term.
  • Segmentation we will aim to give you as much insight about your customer as possible. We will examine your customers to build long lasting relationships
  • Audience targeting, segmenting your data and applying testing strategies to help you to help you identify who you should be targeting
  • Behavioural triggers we will help you to identify the triggers that are performing and those that are not. This will help you improve customer campaigns and journeys.
  • Campaign optimisation we can take a deep dive into your campaigns to build recommendations on campaign performance to make certain your campaigns are always optimised.

Data quality

Find out more about how important data quality is in our case study with Barnardo’s.

Find out more

You care about the technical infrastructure of your business. You can understand the impact IT has when it comes to deliverables. Contrary to popular belief, you do care about you customers and clients.  You solve their queries promptly.  You see every problem as an opportunity to expand your knowledge.

You will be interested in:

Data migration

Our team of data migration specialists will run field mapping and gap analysis that will help to reduce any problems in the future. This will mean less stress on your teams and more opportunity to focus on your overall goals.

Find out more

_______

Data quality

We will make sure that all data is up-to-date, accurate and reliable.

Find out more

_______

Machine learning & AI

At Qbase, we will help you implement systems that allow you to streamline your technologies.

Find out more

_______

QDP

Our QDP will help your existing applications to work better by moving inefficient data processing activities to a specialist, scalable environment and synchronising the results back to the source.

Find out more

_______

Azure Cloud

We will help you to make the most of combing technologies at a scale which will reduce your overall IT costs.

Find out more

At Qbase, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Data migrations we will put all the necessary steps in place to reduce any problems further on down the line. Our data migration team will be on hand to provide post migration support and assistance.
  • Data quality we will fully clean your data, merge duplicate records and remove any deceased individuals. This will mean that you do not have to worry about using any of your resources.
  • QDPs we will work closely with your team to seamlessly integrate data into your technology infrastructure.
  • At Qbase, we will not select technology that you do not need which will keep you costs are at a minimum.

_______

Data migration

Our most recent case study will help you to understand how we can help you to migrate your data.

Find out more

_______

Data quality

Find out more about how important data quality is in our case study with Barnardo’s.

Find out more

_______

CDPs & QDPs

Our most recent white paper is designed to help you navigate the complex world of CDPs and QDPs.

You care about how much insight you can get from data.  You specialise in analysing what data you currently have and developing strategies based on that data to drive business performance.  You are keen to offer strategic guidance to your fellow directors and your team.

You will be interested in:

SiSense BI

Sisense will give you the power to look at all your business metrics at a glance in real time. This business intelligence platform is a powerful tool which simplifies complex, big data into an interactive form.

Find out more

_______

Audience targeting

This will help you to gain more insight into your customers by grouping each customer into a segment based on a specific set of wants and needs.

Find out more

_______

Behavioural triggers

This will help to improve the overall experience of your customer by capturing data from multiple touchpoints.

Find out more

_______

Deep Dive Analytics

Look deep into the data will help you uncover trends that will not be discovered through general insight.

Find out more

At Qbase, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Sisense BI by ensuring that we fully understand what it is that you are trying to achieve. We will work closely with your team to make sure that we build dashboards that provide you with as much insight as you need.
  • Audience targeting, we will spend time understanding who you audience is and then set up strategies based on our findings.
  • Behavioural triggers, we will spend time reviewing the triggers that work and those that do not. We will spend time understanding why some triggers were less effective.
  • Deep Dive Analytics, Our team of Data Analysts and Scientist have years of experience and can bring a client understand to deliver key deep dive insight.

SiSense BI

Find out more about how Sisense BI can help you.

Find out more