Blind Veterans UK

Case Study: A Landscape Analysis for an Informed Data Transformation Project

The Challenge

The Brief

Blind Veterans UK came to Qbase to find more about how data was being handled across the organisation and where improvements could be made. The Blind Veterans UK team were aware that they had five separate databases, managed by five different teams, and so wanted to know how best to move forward with their data to make sure they were not missing any fundraising opportunities.

The Analysis

During the detailed analysis of Blind Veterans UK’s data landscape, Qbase discovered a duplication rate of more than 40% across the databases. By not acknowledging the dual role of so many customers, the charity was missing out on opportunities to create targeted communications and so strengthen involvement, loyalty and advocacy.

The Outcomes

Outcomes of the Data Landscape Analysis included a recommendation from Qbase for how Blind Veterans UK could improve their processes to deliver operational efficiencies, higher quality data, and a better understanding of their supporters.

To read the full case study download the PDF by clicking ‘Learn More’.

CURIOUS TO LEARN MORE?
Download the full case study here

“The Qbase team were methodical and thorough, finding the right people to talk to about every detail. It was particularly helpful that they were able to engage with staff effectively, breaking down barriers and winning buy-in.”

RICHARD NEATE, HEAD OF CUSTOMER SERVICES & DATA MANAGEMENT, BVUK