Next Best Action

The secret to customer-centric marketing

Next Best Action

Customer expectations have changed. Your customers expect more from you today than they ever have before. It’s your job to identify and respond to their needs on a one-to-one basis. Never has it been more important to deliver relevant messages, content, products, services and offers via a channel that suits the customer, at a time that is convenient to them. And yes – that does include in real time!

How do you do it? Well, we can help. At Qbase, we collaborate with our clients to help them use Next Best Action techniques to deliver true one-to-one messages that create higher levels of customer engagement, retention and lifetime value. With Next Best Action you will always put the most relevant message in front of your customer during every interaction or communication.

Our Next Best Action services are designed to consider each piece of knowledge that you hold on a customer: be that what products they have purchased, what pages they have visited on your website, where they live, or what they do for a living. Whatever you know about a customer, and whatever behaviours you can capture, help us deliver real-time, relevant communications to the them through your website, app, e-mail, telephone, SMS or non-digital channel.

When done correctly, Next Best Action can be the framework around which facilitated customer journey’s using marketing automation can be built and start to make a positive contribution to your bottom line.

At Qbase we have built a Next Best Action model that considers five key areas of customer interaction. When combined they will transform your response rates and levels of customer satisfaction.

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Our NBA process considers each of these areas in turn to deliver the right offer (Product + Promotion) with the right content (based on Tribes Segmentation), through the right channel at exactly the right time.

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Importantly, we don’t tie you into a single technology and we can create in-line NBA models that can sit on your existing data warehouse, single customer view or SQL database.

Contact us now to arrange for a free consultation on Next Best Action for your business or organisation.