Are you using data for better marketing?
Delivered on 10th June 2021 by:
Paresh Patel, Consulting Services Director at Qbase
Matt Porter, Business Insight Solutions Consultant at Qbase
James Alty, Managing Director of Apteco
Paresh, Matt and James combine their knowledge and experience to deliver seven top tips for using data to get the most out of your marketing. Register to watch the video.
Data analytics is not always something you would associate with creating a marketing strategy. The hard evidence of data somehow clashes with the idea of marketing creativity. But, if you’re not using data to underpin your marketing, you might want to think again.
The secret to successful marketing communication lies in your ability to deliver the right message, to the right customer, at the right time. Marketing with data segmentation should always be one of the first considerations for any marketer, CRM manager, database manager or any other business decision-maker.
If you’re not already using marketing automation of some sort, you should be. And here’s why. As customers in 2021, we expect brands to deliver seamless customer experiences across the different channels we use.