2016 Charity Workshop Program

Following the success of TRIBES 2016 we have introduced a charity workshop program for your organisation

2016 Charity Workshop Program

We currently do not have any workshops scheduled



Previous Workshops

Preference Management Framework

Date: 05/07/2016
Time: 9:30am-1:00pm
Venue: RNLI, 124-126 Webber Street, London SE1 0QL

In this workshop we discuss practical steps in implementing a preference plan for charities using the Preference Management Framework. Our guest speakers representing the RNLI and Great Ormond Street Hospital Children’s Charity will share their experience and insight and contribute to the debate.

The format for the session:

  • The Preference Management Framework
    • understanding the status of preferences across your charity
    • developing a preference policy
    • Implementation & Review
  • Case Study – Communication Saves Lives, Gavin Lee, RNLI
  • Future Thinking – Preference Standards for Non-Profits – Simeon Rad, Great Ormond Street Hospital Children’s Charity


Combining Supporter-Level Online & Offline Data to Drive Insight & Communications

Date: 23/06/2016
Time: 9:00am-12:00pm
Venue: Great Ormond Street Children’s Hospital Children’s Charity, 40 Bernard Street, London WC1N 1LE

In this workshop we will examine simple ways of integrating supporter-level browser data into your insight environment. We will review how to access the data, how to aggregate it and surface the data in a database environment. You do not need to be a FastStats or SAS user, if you have access to any database environment you can use this data now to improve model performance and improve the accuracy of any segmentation.

The format for the session:

  • Streaming browser data into a database environment
  • Attaching online history variables to a supporter/customer
  • Browser history data and your cookie policies
  • Creating new insight variables for online data
  • Online insight variables and their performance


Context Charity Benchmarking 2016

Date: 07/06/2016
Time: 9:00am-12:00pm
Venue: RNLI, 124-126 Webber Street, London SE1 0QL

The Context Charity Benchmarking Report helps charities understand their performance relative to other organisations in the sector. The whole project is built in partnership with participating charities, which ensures all relevant measures and KPI’s are included.

In this session, which is most suitable for analysts and fundraisers, we will look at what the most important performance metrics are for charities and, debate ideas and concepts to best decide what needs to be included in the Context Charity Benchmarking Report for 2016.


Next Best Action for Charities

Date: 17/05/2016
Time: 9:00am-12:00pm
Venue: Bloodwise, 39-40 Eagle Street, London WC1R 4TH

In this workshop we will explore the opportunities for charities for deploying next best action. We will aim to identify the specific circumstances where it could be used and what the benefits that would bring. We’ll discuss the data, resources and technologies needed to support it. We’ll also explore deployment options, enablement strategies and how to remove potential road-blocks. Our intention is to produce a recommended blueprint for Charities interested in adopting Next Best Action that will be shared with the attendees.

The format will be a standard facilitated workshop covering the following areas:

  • Defining Next Best Action for Charities
  • Headline Objectives for Next Best Action
  • Next Best Action in use (where, when and how)
  • Next Best Action Data Building Blocks
  • Potential Road Blocks
  • Deployment Options (Process, People & Technology)
  • Success Criteria (Measurement KPIs)


Deploying R

Date: 20/04/2016
Time: 9:00am-12:00pm
Venue: RNLI, 124-126 Webber Street, London SE1 0QL

In this workshop we will discuss why R is fast becoming one of the more popular open source software platforms. We will cover the wide spectrum of analysis and statistical modelling techniques that R enables you to undertake and, we will take you through the key elements of R adoption and provide a road map covering infrastructure, resource and training considerations. We will discuss how to seamlessly integrate between other platforms. We will provide some examples of the outputs you could achieve from R, covering initial EDA to visual reporting and modelling and, how this can be used to meet business functions.

The format will be a standard facilitated workshop covering the following areas:

  • Why R?
  • Implementing R into your business insight or analytics department
  • Connecting R into existing or new data models
  • Examples of using R from exploratory data analysis to text analytics
  • Using R for segmentation and transforming data
  • Producing visual dynamic reports
  • R modelling techniques overview and write back result considerations into other platforms
  • Qbase R deployment and training support programs for the charity sector


Integrating Preference Data Into Marketing Processes

Date: 22/03/2016
Time: 9:00am-12:00pm
Venue: Diabetes UK, 10 Parkway, London NW1 7AA

In this workshop we will look at how to integrate preference data into your marketing processes and how to model consent by using preference data to score the likelihood of a supporter opting out of your communications process.

The format for the session:

  • Working with existing preference values
  • Creating a plan for preference data
  • Internal vs external preference management process/cost/convenience considerations
  • Case study on preference best practice – Home Office
  • Future legislation and preference management
  • Our recommendations