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Qbase and the environment
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Recycling materials
Qbase recycles all data capture materials and all paper and newspaper products in its offices. Disposal of the hard copy formats is an environmental issue that we take seriously. We refuse to unnecessarily increase the volume of landfill waste in the
UK
, so we use environmental disposal.
What happens to our materials?
All paper is shredded and recycled, whilst polywrap and other polymer-based materials are stripped down and provided to the council for recycling.
Every effort is taken to reduce the carbon footprint of our business and ensure that all materials connected with our enterprise are recycled wherever possible. We now also recycle our redundant PCs laptops, monitors, mobile phones and servers.
Our customers
Qbase customers also work with us to reduce the impact of direct marketing on the environment - all the returned mail that we process is also recycled and not sent to landfill sites.
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Qbase is at the forefront of deploying sophisticated 1 to 1 email broadcast messages to customers, which also has a positive impact on the environment. Several Qbase customers now use QbaseMail 4.0 to communicate directly with their customers, replacing some paper based direct marketing activity.
Green marketing
As the environmental agenda becomes an increasingly important issue to address in all industries, what are the ways in which 'green' marketing can be achieved...
read more
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Qbase managing director,
Ian Johnstone
comments:
"We have been offering this service to our customers for the past 18 months and now have 80 per cent making use of it. There are challenges to consider such as delivering five tonnes of catalogue paper every other day to the recycling company, and recycling sensitive materials with personal information however, we have a responsibility to make a contribution to protect the environment so it is more than worth it."
"When considering catalogues, for example, the paper can take 2-5 months to bio-degrade in landfill while the plastic packaging can take 10-20 years. The marketing industry has a real opportunity to help combat global climate change just by recycling its returns."
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 |  | Green marketing
It is possible to significantly reduce the environmental impact of direct marketing through good data management and analysis
|  | | | Targeting reduces waste
By improving the targeting of your prospect data you can reduce the marketing waste and help the environment
| | | | Lifetime value
LTV is method of calculating the exact value of a customer & is a key analytical tool
| | |  | Download
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Multiple occurrence states that each occurrence of the same individual within a gross database proportionately increases that individual’s propensity to respond. Qbase uses Persistent Unique Record Numbers to take advantage of this observation.
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| Tel: +44 (0) 1925 644800 |
© Qbase 2010 |
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