Qbase data management offers data cleansing, data enhancement, suppression and record de-duplication.
Data Quality
Data quality is often low on the agenda for many organisations; yet poor data quality can adversely impact on company image, direct marketing costs, business intelligence and ultimately, profitability.
In the UK alone it is estimated that £70m is wasted annually through undeliverable and misdirected mailings. Qbase can also ensure your compliance with privacy legislation in all major European markets.
Data Hygiene
In the last 17 years Qbase has developed a wide range of low-cost services designed to maintain data hygiene to the highest standards.
Contact Richard Payne-Gill now to find out how we can reduce your direct marketing costs through improved data hygiene.
Green marketing It is possible to significantly reduce the environmental impact of direct marketing through good data management and analysis
Profitable customer acquisition Qbase will help you to plan and manage your prospecting programs in order to acquire profitable new customers in the most cost effective manner
Lifetime value LTV is method of calculating the exact value of a customer & is a key analytical tool
Qbase uses a combination of Phontex & Soundex algorithms, fuzzy logic and key building to achieve the most accurate merge results. This process is tailored to reflect the precise needs of individual clients.
