Warrington based Qbase Data Services is significantly improving its clients' impact on the environment now and will continue to into the future, making it one of the leading data management companies in the industry. Qbase achieved certification to the International Standard ISO 14001 early in 2009, an international standard that specifies a process for controlling and improving a company's environmental performance.

At a time when environmentally considerate marketing is most crucial, compliance with these standards positions Qbase as a key player in achieving more responsible business practices for its Charity, Publishing and Mail Order clients.

Qbase has implemented crucial services to enable clients to achieve the recently launched PAS 2020 standard for reducing the environmental impact of direct marketing. Former Commercial Director, Keith Jones, played a pivotal role on the steering committee in the development of PAS 2020 with DMA and BSI, giving the company unrivalled experience in the field. A partnership that has been embraced by Keith's replacement Richard Payne-Gill.

Keith says: "Our unrivalled knowledge of these standards allows us to make a significant impact on our clients' campaigns.

"Implementing PAS 2020 across the 10 stages of a direct marketing campaign, each focused on reducing waste, ensures our clients can achieve positive results across 3 key business goals -

Efficiency: waste reduction minimises costs;
• Effectiveness: greater focus increases campaign performance; and
• Environmental: ensuring our clients meet their CSR obligations."

The current economic climate demands that Efficiency and Effectiveness is essential to improve marketing for all businesses. However, direct marketers now have a social and industry responsibility to implement these new standards to ensure government does not impose regulations, restricting direct marketing activity (as commented by Roy Hathaway of DEFRA at the PAS 2020 launch).

Keith continues: "Our level of understanding provides a unique selling point to new and existing clients, in a world where environmental lapses caused by economic goals are no longer accepted."

For more information, contact Richard Payne-Gill.

Read more about how Qbase reduce the environmental impact of their clients through Green Marketing.

Find out about maximising key marketing practises in this Environmental Update from Qbase.