Ian's role as CEO of Qbase is to align the services we provide
In 1990, when Qbase was founded, Ian Johnstone was, to all intents and purposes, the company's printer (of call sheets), salesman and IT support technician. Fortunately, the organisation has expanded quite a bit since then and now has 40 employees.
Ian's role as CEO of Qbase is to align the services we provide: data processing; business insight and; data migration, with the ever-evolving requirements of our customers. For example, most recently Ian has lead the way on two large-scale projects to develop new services for preference management and streaming online browser history data into single customer views.
Anyone who knows Ian will testify to how much he loves his work. All the teams at Qbase are captivated by his leadership and enthusiasm for what we all do, which is one of the main driving forces behind our continuing success. He passionately believes a happy workforce is a stable workforce and this is vital in forging long-term customer relationships, which is why Qbase are extensions of the IT and marketing functions for many of our customers.
Outside of work, injuries allowing (all of which are self-inflicted), Ian enjoys walking the family's dogs in the countryside, trying to prevent foxes eating his hens and coaching/refereeing Under 19's Rugby.
She has a reputation for achieving exceptional results, having orchestrated and delivered projects.
Tracey Barker is the Operations Director at Qbase, with many years of experience in operations, data and project management. She has a reputation for achieving exceptional results, having orchestrated and delivered projects for Brady, RNLI, BSkyB, Thompson and Morgan, Adler, HSS and many others.
Tracey joined Qbase in 2002 and is one of the organisation's most experienced and valued employees. Her primary responsibility is to coordinate customer projects across all operational departments, which includes both our Data Quality and a Business Insight teams. Her friendly nature and mild manner makes her a very approachable and respected motivator of staff, who commands respect throughout all levels of the organisation. She is also heavily involved in managing the creation of marketing databases, campaign outputs, data quality, enhancements, suppressions and business insight projects.
In recent years Tracey became a proud mum of two and, outside of work and the gym, enjoys spending the majority of her spare time with her children.
Rob Jones, Head of Delivery, has worked in marketing and commercial roles for over 20 years
Head of Delivery
Rob Jones, Head of Delivery, has worked in marketing and commercial roles for over 20 years. During this time he has applied his trade with some of the world's biggest brands including Microsoft, Intel, HSBC and BSkyB.
Particularly knowledgeable about marketing database technologies and marketing automation, Rob works with many of our clients to help define their data led marketing strategies. He provides advice, experience and ideas to transform our client's direct and digital marketing operations.
Since joining Qbase in 2010, Rob has combined his marketing experience with consulting and commercial management. His academic background in Statistics, Business and Marketing has equipped him with the knowledge to transfer complex statistical solutions into usable and actionable processes that improve marketing performance and customer engagement.
As well as running the sales and marketing team at Qbase, Rob manages many of our largest customer contracts and will often be involved in the early stages of scoping new solutions. He has worked on some of the largest data migrations in the UK and has spoken at many events and conferences about Marketing Automation and the Data Marketing landscape.
Nick Kelly has extensive technical experience in all aspects of data management
Technical Solutions Director
Technical Solutions Director, Nick Kelly, has extensive technical experience in all aspects of data management having delivered projects for the likes of HSBC, RNLI, Barnardo's, Thompson and Morgan and, HSS Tool Hire. His many years of technical experience include database development, data and network security, cryptography, Saas, PaaS, process automation, ETL and integration.
Nick and his team are also certified data migration specialists with experience of delivering complex data migration solutions to a number of high profile customers. He applies an accredited framework to data migration projects, which ensures the risk of critical data not surfacing in the new application is virtually eliminated and success is more rapidly achieved without costly overruns.
Having joined Qbase in 1998, Nick is one of the longest-serving members of staff and well respected throughout the organisation. He is an incredibly intelligent and charismatic man who applies logical thinking to find solutions to all commercial and technical challenges. His track record and unique sense of humour make Nick a valuable asset to Qbase, who is greatly appreciated by his colleagues and customers alike.
Outside the office, Nick is a keen cyclist and covers many miles a day to maintain a healthy body and mind. He is also an accomplished guitarist and drummer.
Paresh Patel spearheads our award winning business insight solutions team
Business Insight Director
A qualified statistician and member of the Institute of Direct Marketing, Business Insight Director, Paresh Patel, spearheads our award-winning BI solutions team. He leads a department of multi-skilled data analysts and statisticians, who undertake complex data mining and predictive modelling projects for a wide range of clients.
After joining Qbase in 2002, Paresh was one of the first people ever to become an Apteco FastStats accredited deep level model trainer. He is a very intelligent and creative statistical expert, capable of analysing complex variables that seem beyond analysis to peers.
Paresh is quite a talented amateur chef. His signature dishes include a range of delicious curries, which prompted the inauguration of the Qbase curry club in 2008.
Shirin is responsible for project managing operations & client projects
Data Quality Manager
Shirin Patel is our Data Quality Manager responsible for project managing operations and client projects within the data quality team. Shirin has played a key role in the management and delivery of large-scale data quality solutions for RNLI, BSkyB, Thompson and Morgan, 4Imprint, Help for Heroes and many others.
After joining Qbase in 2001, Shirin has seen the company grow from strength-to-strength. She is one of our most experienced, trusted and valued employees and, having such a great rapport with our customers, is so often the first port of call when they are looking for help and assistance. Her primary responsibility is to lead the data quality team and deliver the highest possible standards, coordinating workflow and assisting the commercial team in project initiation and start-up. In addition, Shirin plays a key role in database creation, campaign outputs, data quality, enhancements and suppressions.
Shirin is widely recognised for her sense of humour and addiction to cakes and biscuits. If she is not managing data quality projects or devouring a chocolate cake, Shirin will be enjoying her time with family and friends.
Matt is one of our Business Insight Team Leaders and has been with Qbase for over 4 years.
Business Insight Team Leader
Matt is one of our Business Insight Team Leaders and has been with Qbase for over 4 years. As an experienced data modeller and statistician, he is integral to the BI team and is responsible for training and developing staff, liaising with various internal stakeholders and, most importantly, communicating with our customers.
Using an extensive range of skills and resources, Matt has been involved in developing and maintaining sustainable data models, segmentation, reports and business insight solutions into live production environments for many of our largest customers, including Nisbets, NSPCC, The Alzheimer's Society, National Pen, The Stroke Association and Damart. He is widely respected by colleagues and customers alike for his knowledge and expertise in FastStats and, is an Apteco approved Accredited Trainer.
Outside of work, Matt spends most of his evenings competing in several badminton clubs around Liverpool, representing his team in tournaments and league matches. In the office, Matt uses his badminton agility and speed to always be the first in line for free cakes, biscuits, food or snacks.
Business Insight Team Leader, Gary Kenealy, is an accomplished statistician
Business Insight Team Leader
Business Insight Team Leader, Gary Kenealy, is an accomplished statistician with a wealth of analytical and insight experience. From reporting to modelling, Gary can extract every last drop of insight from even the most trivial of datasets. His technical experience in business insight has helped deliver projects for established charities such as the Alzheimer's Society, NSPCC, Prostate Cancer UK and the Stroke Association. Gary has also delivered some high-profile projects such as Supporter Journey Planning and PeopleStage Implementation.
Gary is an Apteco approved Accredited FastStats Trainer and jointly leads a team of highly qualified Business Insight Analysts, who are capable of delivering insight via a variety of platforms such as FastStats, PeopleStage, SPSS and R amongst others.
Having joined Qbase in 2013, Gary is committed to providing first-class customer experience, which is synonymous with the Qbase brand. Approachable, calm, capable and dependable, with an eye for detail, he has an impressive aptitude for problem-solving, coupled with the determination and technical ability to deliver quality projects under sometimes challenging conditions.
Outside the office, Gary has recently taken up weightlifting. He is often at the gym before and/or after work and, has a keen interest in following the local rugby league team - Warrington Wolves. Gary loves to relax by spending time with his family.
Olivia joined Qbase as a Business Insight Analyst and has become an invaluable member of the BI team
Member of the BI team
Olivia Tran is an Economics graduate from Lancaster University. As part of her course, Olivia studied Econometrics, which introduced her to software tools such as SPSS and Eviews 8 and, led to a growing fascination with statistical modelling and reporting.
After graduating in 2014, Olivia joined Qbase as a Business Insight Analyst and has become an invaluable member of the BI team, working in partnership with some of our largest customers. Since arriving at Qbase Olivia has rapidly developed her skills and knowledge by divesting her time across multiple business insight projects. She thoroughly enjoys working with customers and is the BI team's primary contact for FastStats support.
Olivia is a naturally ambitious person and is already making a lot of progress towards becoming a well-established Business Analyst within the industry. As a rising star, Olivia hopes her next career step will enable her to take a lead role in managing customer projects and Business Insight teams.
Outside of Qbase Olivia is a huge fitness fanatic. Not only does she weightlift more than many of her male colleagues, she is also a regular at her aerial gymnastics classes.
Nina Minicki joined Qbase in 2011 and is a Data Quality Team Leader.
Data Quality Team Leader
Nina Minicki joined Qbase in 2011 and is a Data Quality Team Leader responsible for the day-to-day processing of business and consumer datasets and, ensuring all projects are delivered to the highest possible standard. Her passion for precision and quality has helped Nina build fantastic relationships with all her customers, including National Pen, Adler and Thompson and Morgan.
Before arriving at Qbase Nina had already gained extensive experience in her profession, having worked as an Analyst for the NHS and Trinity Mirror after graduating from University with a degree in Computer Science.
Outside of work Nina enjoys spending time with her family, reading and taking part in a variety of physical sports.
Andrew is the organisation's primary Data Solutions Architect
Data Solutions Architect
Andrew Sanderson qualified from Lancaster University in 2004 with a bachelor of science degree and immediately joined Qbase as a Business Analyst. Andrew is one of Qbase's longest-serving employees and over the course of his career has evolved to become the organisation's primary Data Solutions Architect.
Since embracing the role of Data Solutions Architect, Andrew has taken on significant responsibility for developing infrastructure systems that meet the technical and commercial requirements of our customers. During his tenure, Andrew has designed and implemented data analysis systems, single customer views, data warehouses and marketing automation systems for a host of organisations that include NSPCC, Macmillan Cancer Support, HSS, RNLI, 4Imprint and Brady.
It is not unusual for Andrew to be first in and last out of the office. He is a well-respected member of the team for his commitment to our customers, as much as his technical and intellectual dexterity.
On the occasions when he is not in the office Andrew likes to keep fit by regularly playing squash and football or, if he is looking for a slower pace, enjoying walks in the countryside.