What is the secret to better customer engagement? One of the most important steps is unlocking the potential in your data.
These days it’s all about customer centricity. Businesses focused on ‘what more can we do for customers’ not ‘what more can we get from them’ are seeing the best results.
Not only in terms of engagement and response rates, but with long-term customer loyalty and life-time value.
Connecting on and offline data is the key in creating a tailored, personalised customer journey. Combining traditional off-line transactional data with all of your digital sources, from web to social media, opens up huge opportunities to create a customer centric, Omni-channel experience.
Our resident data tech solutions expert – Rob Jones – will be sharing his practical tips during a masterclass at 3:30pm in the B2C Theatre at Marketing Expo (MTEX) on 21 March, 2018.
From the technologies worth investigating, to real life case studies and GDPR compliance, Rob will cover the key steps to get you started with integration and automation of your marketing.
The Qbase team will also be sharing the latest marketing data solutions at stand 314 in the MTEX hall throughout the two-day event.
For free event tickets click here: http://bit.ly/2DNr9De
Marketing Tech Expo (MTEX) 2018
- 21-22 March 2018, ExCel London
- Qbase Data Masterclass: 3:30pm, 21 March 2018 (B2C Hall)
- Qbase stand 314 (MTEX Hall), 21-22 March 2018