Qbase will be exhibiting and speaking at the Technology for Marketing Show at London Earls Court 2, on the 28th and 29th February, Stand E22. All visitors to the Qbase stand who mention this article will receive:

1. A FREE customer profile report.
2. A FREE FastStats 1 Month trial (including set-up).
3. A FREE data health check and report.
4. A chance to win one of three fabulous prizes of a FREE Propensity Model, FREE Data Processing for a DM Campaign, or 2 FREE days Business Insight Consultancy.
5. A FREE executive Qbase pen for each person who lets us scan their badge!

Why all the FREE things? Well, at Qbase we are committed to saving our clients’ money on their direct marketing activities. Our FREE offers will get you started, but to discover how to make huge savings from your marketing budgets without compromising sales, request a live demonstration of our innovative Qbase SCV (Single Customer View), FastStats, PeopleStage or DataCleanse systems. Plus you'll get the chance to consult with our award winning duo of Paresh Patel*, Director of Business Insight and Mark Robinson*, Data Strategy Consultant.
*If you would like to book an extended meeting with Paresh or Mark, or an extended product demonstration, please call Mark Doyle on 01925 644800 before the event.

Paresh Patel will be hosting a FREE seminar in the Data and Marketing Analytics theatre at 4pm on 29th February called "Long Time No See - Using predictive modelling to win back long lapsed customers". He'll be sharing a real world case study with you from the Charity Sector and giving you some handy tips you can implement in your own marketing. Last year the seminars were standing room only, so well worth getting there slightly early to grab your place.

Entry to the exhibition is also FREE. In order to qualify for free entry you need to pre-register. Click here to claim your FREE entry into TfM 2012. We look forward to seeing you there!

Qbase are pleased to announce a bronze, third place finish in the ‘Best use of FastStats 2011’ awards for our work with Macmillan Cancer Support and their community fundraising event, the World’s Biggest Coffee Morning. The awards were handed out at the Apteco FastStats conference at the Royal Institution of Great Britain in London.

After winning the award in 2010, Qbase have now finished in the top 3 for the past 2 years, and been a finalist for the past 3 years. Qbase Head of Business Insight, Paresh Patel commented: “We were disappointed not to win it two years running, but we are very proud to have come so close. Being in the top 3 in consecutive years really highlights our continued efforts to push the boundaries of what can be achieved with Faststats given the right training and insight”

The award celebrates the effective use of FastStats to drive marketing activities and rewards the user’s ability to bring measurable results to their organisation. After making the shortlist, the top five entries were given a chance to introduce themselves and their entries during an informal networking session. Each of the 230 delegates then had the opportunity to vote for the most impressive entry. The votes were then counted alongside those previously awarded by Apteco judges, the winning entry being the one with the highest combined point’s total.

Covering everything from campaign planning, message testing, in campaign analysis, audience profiling, modelling and selection, with the support of Qbase, FastStats is being used by Macmillan Cancer Support to help them raise over £9.5m through their World’s Biggest Coffee Morning for cancer support services for the 1 in 4 people who are living with or who are affected by cancer.

For more information on how Qbase can help your company or organisation exploit the many benefits of FastStats, please contact our Commercial Manager, Rob Jones on 01925 644800.