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RNLI and Qbase Win Best Use of FastStats Award

At the 2013 annual FastStats User Group Conference, lifeboat search and rescue charity RNLI and their FastStats provider Qbase Data Services won this year's Best Use of FastStats award.

Date Added: 12/12/2013 11:42:00, by Dave Stewart

225 delegates from Apteco's reseller and client network were given the opportunity to vote for their favourite entry following presentations from the five award finalists, which also included mail order business Lands' End, P&O Ferries, The Caravan Club and Scott & Co. The finalists were preselected by the Apteco judges before the conference based on how well each entry demonstrated effective use of the FastStats software suite. Scores were given based on a number of key factors, including creative application of the software to meet business and marketing objectives, plus the illustration of measurable improvements to the customer experience, campaign performance or marketing processes.

The RNLI and Qbase entry by Lee Gisbourne (Data Analysis Manager, RNLI) and Rob Jones (Insight Consultant, Qbase Data Services) impressed both the Apteco judges and FastStats users with their strategy to put the charity's supporters at the heart of all their fundraising activities. By the summer of 2013 Qbase and the RNLI had built an SSV comprising 6 different sources of RNLI data and carried out a segmentation exercise to measure engagement, behaviour and lifestage. This allowed the RNLI to consider more supporters for fundraising and, using FastStats as a catalyst, undertake an entire organisational restructure. The result delivered a phenomenal 53.3% increase in donations from their Summer Campaign and response rates of 9.28%.

"Working together, the RNLI and Qbase have developed a new segmentation strategy putting the supporter at the heart of fundraising activities. The insight gleaned from this segmentation project has been the catalyst for a change in organisational structure and changed the fundraising focus to one of long term strategic planning", said Lee Gisbourne from the RNLI.

Rob Jones of Qbase Data Services explained: "With the current economic climate tightening purse strings across the country, many charities face serious challenges from falling donations and more competition than ever before. Direct marketing is one of the largest fundraising investments a charity can make to take on this challenge, which is why it is so important that you get the right return on that investment. Locked inside the RNLI's existing data was the information they needed to ensure maximisation of direct marketing ROI. By unlocking this insight the RNLI were able to cut direct marketing costs whilst increasing donations, and successfully restructure their organisation to leverage greater value from this new competitive advantage."

James Alty, Apteco's Managing Director comments: "Apteco would like to commend all of the finalists for their impressive use of FastStats over the last year. Congratulations to RNLI and Qbase for winning this year's award and driving their organisation forward using real supporter insight gained from clever data analysis. As ever the standard of entries was extremely high and the innovative use of our software by users never fails to impress me."

To learn more about this project please visit our case studies page.

For more information or to arrange a free consultation please email or call 01925 644 800.

Qbase to exhibit at TFM - 26th & 27th Feb

Qbase will be exhibiting at TFM - 26th & 27th Feb

Date Added: 22/02/2013 13:27:00, by Dave Stewart

Qbase will be returning to the technology for Marketing & Advertising show this February 26th & 27th on stand F14.

The TfM&A exhibition is free to attend and is the UK’s largest and longest running event for the Marketing, Media and Advertising industry. Now into its 13th year, attendee numbers continue to grow for what has become a must attend event for industry professionals.

Following our successful appearances over the last few years we will once again be at the heart of the data section of the exhibition to talk to attendee’s about the data and insight challenges that face their organisation in the year ahead.

Commercial Director, Rob Jones commented: "Last year was really successful for us and we are looking forward to taking this opportunity to demonstrate why we are one of the UK’s leading data services companies. We have a great team going down with us again as we know it is going to even busier than last year"

Alongside Rob, Data Analyst Marcus Skeels will be on hand to talk about some of the insight projects we have been working on recently as well as running FastStats demo’s throughout the day. Business Advisor Alicia Ashby and Qbase Direct Director Mark Robinson will also be in attendance to speak with attendee’s.

The show runs from 09:30 until 17:30 across both days and based on last year we expect the stand to be very busy. Therefore we are offering scheduled appointments with staff on the stand. Marketing Officer and exhibition organiser Mark Doyle will be scheduling these slots therefore if you would like to arrange an appointment please e-mail Mark.

For more information or to book an appointment with us at the show please email or call 01925 644 800.

For more information about TfM visit