Qbase will be returning to the technology for Marketing & Advertising show this February 26th & 27th on stand F14.

The TfM&A exhibition is free to attend and is the UK’s largest and longest running event for the Marketing, Media and Advertising industry. Now into its 13th year, attendee numbers continue to grow for what has become a must attend event for industry professionals.

Following our successful appearances over the last few years we will once again be at the heart of the data section of the exhibition to talk to attendee’s about the data and insight challenges that face their organisation in the year ahead.

Commercial Director, Rob Jones commented: "Last year was really successful for us and we are looking forward to taking this opportunity to demonstrate why we are one of the UK’s leading data services companies. We have a great team going down with us again as we know it is going to even busier than last year"

Alongside Rob, Data Analyst Marcus Skeels will be on hand to talk about some of the insight projects we have been working on recently as well as running FastStats demo’s throughout the day. Business Advisor Alicia Ashby and Qbase Direct Director Mark Robinson will also be in attendance to speak with attendee’s.

The show runs from 09:30 until 17:30 across both days and based on last year we expect the stand to be very busy. Therefore we are offering scheduled appointments with staff on the stand. Marketing Officer and exhibition organiser Mark Doyle will be scheduling these slots therefore if you would like to arrange an appointment please e-mail Mark.

For more information or to book an appointment with us at the show please email mark.doyle@qbase.net or call 01925 644 800.

For more information about TfM visit https://www.t-f-m.co.uk

Qbase are pleased to announce a new partnership with transactional data management and utilisation specialists Abacus. The partnership will see Qbase offering data cleansing and suppression services to new and existing Abacus clients via an on-line portal.

Accurate data has become an integral business asset when it comes to marketing, especially when the current economic climate has placed extra pressure on marketing budgets across the data industry.

DataCleanse is a brand new website that offers users a fast and thorough process to securely upload data and select from a range of cleansing options. The new service includes data updates such as PAF correction and national change of address, through to the removal of deceased individuals and, goneaways and duplicate records.

The service will help companies lower their costs of marketing mailings by stopping marketing direct mail being sent to customers and prospects who aren’t going to respond.

Abacus Country Director, Lara Bonney, commented “Marketers constantly strive to improve their processes and are embracing the need for accurate data to maximise ROI from direct mail. DataCleanse allows home shopping brands to cleanse their data quickly and to high industry standards through an online, straightforward process.”

Qbase Managing Director Ian Johnstone said of the new partnership, “Qbase has been processing & transforming customer data for two decades. During that time we have built an extensive library of specialist processes and know-how, which we have engineered into a simple-to-use, low cost online solution. I am delighted that we are now able to deliver this service directly to members of the Abacus Alliance.”

To access the new Qbase and Abacus DataCleanse website visit http://www.abacus-datacleanse.co.uk