The Preference Centre provides GDPR compliance and a positive consent journey for consumers
Increased consumer awareness and new regulatory frameworks such as GDPR are forcing enterprises to change their consent strategy, which has historically been predominantly based on allowing determined consumers to opt-out. Enterprises will have to gain consent to market, a legal requirement from May 2018, The Preference Centre (TPC), has been built to provide an engaging consumer consent process, based on secure, scalable architecture. TPC is a subscription based service, with tiered pricing based on volume of customers, a competitive, low-cost pricing model.
Make gathering consent a positive consumer experience
The Preference Centre allows you to create a customised consent journey for all your consumers, making consent gathering a positive experience, in which your brand clearly explains it’s proposition and the benefits of marketing communications. Giving your customers control of their preferences in this way, will increase engagement with your brand, and ensure compliance with GDPR and other privacy legislation.
Key features of The Preference Centre
TPC can deliver all of these features to your enterprise, in a single, easy-to-use and secure application, that can be set up in a matter of days.