Online Data Integration from Qbase Data Services

Online data integration with WebIntel allows you to seamlessly integrate online, social and offline data into a single marketing database

Online Data Integration

Qbase have developed WebIntel, an automated, cost-effective and secure online data integration solution, which enables you to aggregate all kinds of site activity data and load it directly into your marketing database.

Used properly, this data can significantly improve the accuracy and performance of your campaign selections and deliver further uplift on modelled data selections.

WebIntel allows you to gather the following information types:

  • Browser type
  • Platform
  • Browsing history (page views, time, products etc)
  • Logins
  • Sign-ups
  • Abandoned order baskets

WebIntel takes each website visitor session and compares it to the total browser history to identify the consumer. The online data integration tool then feeds this information directly into the customer marketing database.

Integrate Into Business Insight Platforms

Qbase can provide BI-ready file formats for SAS, FastStats, SPSS, R – in fact, just about any file format that you require.

You Own Your Browser Data!

Qbase does not charge you to access your online data. We ship you the data on demand and free of charge, regardless of the quantity. We can even add your customer IDs to the data to speed up your load and matching process.

Secure Cloud-Based Application

WebIntel is data is hosted on Amazon Aurora, a highly scalable cloud database environment that can hold unlimited volumes of online data. Security is provided by a Qbase configured dedicated ‘Checkpoint Firewall’ and all the data is stored within the EU, so the whole process is compliant with UK and EU legislation on data protection and privacy.