Our marketing infrastructure architects work with you to integrate all your data and communication points around your marketing automation tool
At Qbase we ensure your marketing solution does not operate in a vacuum. We are experts in data integration across multiple source and destination systems. Our marketing infrastructure architects will work with you to integrate all your data and communication points around your marketing automation tool.
Typically, a marketing automation solution from Qbase will incorporate the following structure:
We ensure that all you source data, including data generated through your website and social media, is combined into a single customer view and make that data available to your customers to manage themselves, through ‘My Account’ applications.
Our marketing infrastructure architects deploy your data in an insight platform, such as FastStats, so that you can glean insight from your customer behaviour. This can be used to automate customer journeys and campaign triggers using multiple channels, including email, direct mail, telephone and social media.
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Working with Qbase has enabled us to substantially improve our data strategy. Happy to recommend.
Tom Fisher - Data Director