Our client Everton Football Club, is one of a growing number of businesses placing data-driven insight at the heart of their organisation.
For the 2017/2018 season they set out to secure record retention of Season Ticket holders. This was no mean feat and equated to just over 31, 000 Season Ticket sales.
To achieve this, they knew they had to win the hearts and minds of Evertonians and build a strong connection with their fans. They understood the importance of creating a personal match day experience that was so memorable, their supporters would want to savour it, again and again.
For all that to become possible, the Club knew that data-driven insight was critical in helping them get business decisions right and called on Qbase, Apteco’s top performing partner, to help.
By the end of the campaign, the Club had a new segmentation approach in place and had achieved unprecedented levels of analysis with Apteco FastStats.
It shaped their most successful personalised marketing campaign in the history of the club. They had a record retention rate of 94% amongst existing Season Ticket holders and 85% of high churn risk fans had renewed. Overall, an additional £300k of revenue was generated.
This Everton FC Case Study FV shows how Everton and Qbase worked together to achieve this success. If you would like to find out how we can help you benefit from FastStats in your business do get in touch.