In this webinar, we will focus on data capture to enable true omnichannel marketing and how to integrate sources of online, social and offline data into a single view. We will show you how a more complete data set can help you and your business anticipate customer needs and demand with greater accuracy and, how this will transform your business.
After viewing this webinar you will understand how to create a comprehensive and fully integrated single view of your customers and their behavioural data. You will also learn how to use this single view to gain powerful insights into how customer behaviour effects how, when and what they buy.
Finally, you will see how integrating online, social and offline data can improve customer relationships, loyalty and brand engagement.
The session is hosted by Rob Jones, Director at Qbase.
If you would like to know more about any of the topics discussed, please feel free to contact us and we will be happy to help you.