Download your free copy of our whitepaper, titled: 'How to Drive Your Personalisation Strategy With Next Best Action'
When it comes to enhancing customer experience, personalisation is everything. Your customers now demand more choice, across more channels – and all delivered with a personal touch. Mass mail order based on generic segmentation is becoming increasingly more expensive, and retailers are looking to a lower-cost, more targeted strategy to replace mass mail.
In this whitepaper we will explain how you and your organisation can achieve this through data driven marketing, using a technique known as Next Best Action. To download your free copy fill out the form below.
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“Thanks to his knowledge of our data, Tom added huge amounts of value and we are looking forward to testing our new data model in our Christmas cash appeal and developing new models for other campaigns.”
Ian Bailey, Senior Donor Insight Analyst