We believe that data and data management is critical to all departments and the foundation of your marketing analysis and insight
Data Management is the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs within your business. It is critical to all departments and the foundation of your marketing analysis and insight. This means data underpins your entire organisation.
Ensuring your data is complete, accurate and accessible is crucial for the quality of any business processes, analysis and insight. Our data management services ensure that your data becomes an integral part of your decisions and helps you to service the needs of your customers better.
Simply put, employing Qbase for data management means you will convert more opportunities, become more customer centric and improve marketing efficiency and effectiveness.
At Qbase our forte is customer and transactional data. We have developed a range of proprietary services that identify and centralise your marketing data from both online and offline sources. We employ data quality and business rules to standardise and improve you data asset and, aggregate all this data into a single entity as a single customer view, data warehouse, or populate a CRM system.
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Working with Qbase has enabled us to substantially improve our data strategy. Happy to recommend.
Tom Fisher - Data Director