Latest News

Supporter recruitment to regular giving, membership and raffle on the rise

New research has revealed that 2016 charity supporter recruitment through direct mail declined to 30 per cent compared to 46 per cent in 2013, whilst recruitment to regular giving increased from 17 – 24 per cent and recruitment to raffle rose...

21/11/2017

Qbase spearheads leading data benchmarking study for charity sector

Optimal data is critical to a charity’s ability to increase fundraising campaign results. Without data driven insight, it becomes impossible to drive meaningful, timely...

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14/09/2017

Qbase training adds value to NSPCC campaigns

At Qbase we work hard on building friendly, long term partnerships whilst also being accurate and effective in our work. Tom Gordon, our Insight Solutions...

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31/08/2017

GDPR explained

The clock is ticking. In less than a year, ‘D-day’ or ‘data day’ as we like to call it, becomes a reality. The question...

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27/07/2017

How a single view of the supporter can help fundraising performance

  In a previous role I was leading a commercial marketing function running lots of regular campaigns but I didn’t have control of our...

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07/06/2017

Qbase become Talend partner specialising in GDPR

Press Release: Qbase, a UK marketing data management and insight specialist today announce they have become a partner for Talend, a leader in cloud...

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25/07/2016

Landscape Analysis of Data Assets and Data Processes

In the past 6 months we’ve seen an explosion in the number of people asking us to conduct Landscape Analysis on their data assets...

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