Data Strategy

Qbase can help you develop a data strategy to improve customer acquisition, retention and reactivation that will drive higher conversion rates and ROI

Data Strategy

To maintain competitive advantage, it is important for your organisation to master data driven marketing techniques and practices. This includes mining datasets to uncover business insights that will improve your business and deliver highly targeted and engaging marketing campaigns. For this to succeed you need a long-term data strategy.

Our data strategy consultants will help you develop a data strategy to improve customer acquisition, retention and reactivation, which will drive higher conversion rates and ROI.

From initial data auditing and analytics through to assistance in sourcing suitable technology, systems and CRM, we provide expertise that will ensure you make the right choices to deliver the best possible results and ROI.

At each stage of the customer lifecycle you need to employ different programs, techniques and channels which are relevant to each customer or prospect:

  • Acquisition
  • Cross-sell
  • Up-sell
  • Re-buy
  • Retention
  • Reactivation
  • Value builders

Qbase will help you to determine the optimal time to deploy these tactics.

Our data strategy experts help you to build a communications plan that produces lasting customer relationships to grow your business. We will use our knowledge and expertise to understand your business objectives and help you realise them by utilising one of your businesses greatest assets, data!

We provide long-term partnerships and project-based solutions that will help you plan and develop a data driven marketing strategy, with effective customer journeys.