Data Management
Data Migration
Our data migration specialists ensure your data is analysed, migrated, fixed, transformed and fully optimised for your new system
Landscape Analysis
Before you start moving any data into a new database it is vitally important that you understand the complexities and intricacies of the existing data assets. This is known as a landscape analysis.
As part of your landscape analysis, our data discovery process will catalogue and define all data stores, legacy processes and models and, provide a measurement of data quality and content.
Data Quality Rules
Data Quality Rules create data governance for your migration and give you a set of rules to manage any future data additions
Develop and Test
Our data migration develop and test service will ensure your migration is thorough, accurate and fast!
Execute
We deliver a highly automated data aggregation, transformation and load process at the execute stage
Single Customer View
Your customer and prospect data can be found in many sources. Some of it you will generate in the course of doing business.
A lot of it will have been generated from online activity, including your website and social media. Yet more will come from external data you have bought from third parties.
Data Management
Data and data management is critical to all departments and the foundation of your marketing analysis and insight
Business Analysis and Insight
Analytics, Transformation and Output
Business analytics can only be developed on a robust foundation of data that is accurate and from reliable sources. This data needs to be easily accessible through a scheduled process or on-demand.
Segmentation and Modelling
Segmentation enables you and your marketing team to group customers together based on shared characteristics.
Next Best Action
Customer expectations have changed. Your customers expect more from you today than they ever have before. It’s your job to identify and respond to their needs on a one-to-one basis. Never has it been more important to deliver relevant messages, content, products, services and offers via a channel that suits the customer, at a time that is convenient to them. And yes – that does include in real time!
Dashboard Reporting
Dashboard reporting provides the information you need to make informed business decisions
Consultancy and Support
Qbase has a wealth of knowledge and expertise that has been built over several decades. We help all our customers leverage maximum value from our extensive experience by offering a range of consultancy and support options that meet the specific requirements of your organisation.
Data Strategy
Qbase can help you develop a data strategy to improve customer acquisition, retention and reactivation that will drive higher conversion rates and ROI
Training
Our team provide training using demo datasets or bespoke training designed to address your specific business questions
Metered Analytics
Our metered analytics service gives you and your organisation the experience and benefits of a fulltime team of analysts
Product Support
To help you optimise your business insight performance we provide product support across a range of platforms
Systems Integration
Our team of systems architects can help you and your organisation achieve better systems integration between your software packages
Business Analysis and Insight
As data becomes easier to access and more readily available, the challenge for organisations in the modern global economy is to analyse and understand it all.
Marketing Automation
Online Data Integration
Online data integration with WebIntel allows you to seamlessly integrate online activity into marketing database
Marketing Infastructure
Our marketing infrastructure architects work with you to integrate all your data and communication points around your marketing automation tool
Preference Management
Our new Preference Management Centre manages all aspects of gathering and maintaining communications preferences
Marketing Automation
The direct marketing climate has changed. Prospects and customers alike expect you to understand their specific needs and ensure all communications are relevant to them. For large businesses and organisations this one-to-one approach is only possible through marketing automation.
Marketing Software
FastStats
FastStats enables you to uncover new insights and view all your data in ways that are both meaningful and actionable.
PeopleStage
PeopleStage visual planning tools make campaign creation and management simple and intuitive.
Marketing Software
Many of the services we offer at Qbase are software agnostic. Our focus is to ensure any solution you choose is deployed on complete and accurate customer data from a single customer view. However, when asked to recommend a marketing automation solution we suggest Apteco’s PeopleStage, which is part of the FastStats family of software.
About
Qbase
News
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Webinars
Find out about and register for the Qbase webinar programme and, improve your knowledge by browsing our library of past webinars and articles
Case Studies
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History
Learn all about Qbase's origins and its journey to become one of the industry's most respected deliverer of effective data solutions
Team
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Careers
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Contact
We would love to hear from you and would be happy to answer any questions you have.
About
Qbase
Established in 1990, Qbase are an experienced business in a young industry and are proven experts at what we do. Our expertise is demonstrated through our knowledge and our knowledge drives the solutions we provide to our clients.
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