Business analytics can only be developed on a robust foundation of data that is accurate and from reliable sources. This data needs to be easily accessible through a scheduled process or on-demand.
Quite often business analytics is based around a series of questions. These questions require a transformation window to be structured in a way that best fits the question being asked. This includes generating or manufacturing derived intelligence data items, which can be pulled into front end reporting tools for audience selection, or entered into the modelling creation process.
Our analytics team of data architects and data engineers have a wealth of knowledge and expertise in delivering solutions that simplify data. We can present your data in a tailored output schema specifically designed for the business question in hand.
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“Thanks to his knowledge of our data, Tom added huge amounts of value and we are looking forward to testing our new data model in our Christmas cash appeal and developing new models for other campaigns.”
Ian Bailey, Senior Donor Insight Analyst